Omnisend

Automate ecommerce email and customer follow-up

Email & SMS Marketing

4.6/5(1,181)G2Free plan available

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Last checked: September 9, 2026

Email Marketing automation flows: email, SMS & push alerts

Our Take

Omnisend is a practical choice for a store that wants common lifecycle campaigns, forms and segmentation in one place.

Store events support common lifecycle workflows
Email, forms and segmentation in one workspace

Contact growth can change the bill automatically
New-account SMS requires Pro and a separate purchase

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Connecting store activity to a reviewed welcome and abandoned-cart email sequence.

Fits solo merchants and growing store teams running automated customer follow-up.

Read the full assessment

Omnisend is a practical choice for a store that wants common lifecycle campaigns, forms and segmentation in one place. Standard fits an email-led workflow; Pro matters when higher sending volume, personalization or new-account SMS access is required. Build the budget from billable contacts rather than just newsletter subscribers, then add the intended SMS spend. Test the store events and message timing before turning on several overlapping automations.

Strengths

Store events support common lifecycle workflows
Email, forms and segmentation in one workspace
Major ecommerce integrations and API access
Entry tiers give smaller stores a starting point

Tradeoffs

Contact growth can change the bill automatically
New-account SMS requires Pro and a separate purchase
Unlimited email is subject to fair use
Legacy and new subscription rules differ

Who it suits

Small and growing online stores
Email-focused ecommerce teams
Stores adding automated customer follow-up

About Omnisend

Omnisend is an ecommerce marketing workspace for campaigns, automated messages, signup forms and audience segmentation. Connected stores supply product, order and customer events for workflows such as welcome messages, abandoned carts and post-purchase follow-up. Reporting helps connect engagement with store activity. Email and web push form the core workflow. New paid subscribers need Pro to add SMS under the current pricing rules; legacy accounts may have different entitlements. Contact count controls the email subscription tier, while SMS is purchased separately and depends on destination and volume.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Free

$0/mo

Free ecommerce marketing plan.

Email campaigns
Automations
Forms
Segmentation

Full plan details & limits

Free ecommerce marketing plan.

$0/month

Web push
Google Customer Match
Facebook Custom Audiences
500 emails per month
250 contacts for sending
Unlimited contacts can be uploaded
500 web push notifications
SMS is not included for a new free account

Recommended

Standard

$16/mo

Email-focused automation for a growing store.

Most Omnisend features
Unlimited push notifications
Live chat support
Account Expert for accounts spending $400/month or higher

Full plan details & limits

Email-focused automation for a growing store.

$16/month for the entry contact tier

Personalized Sending Time add-on available
Starting at 12x list size per month
SMS not available for new paid subscribers on or after May 4, 2026 per help center
Up to 500 contacts and 6,000 emails/month at this price

Pro

$59/mo

Higher email volume, personalization and optional SMS.

Unlimited emails
Unlimited web push notifications
Dynamic content
Personalized product recommendations

Full plan details & limits

Higher email volume, personalization and optional SMS.

$59/month for the entry contact tier

Forms AI
Reports AI
Personalized Sending Time
Priority support
Account Expert for accounts spending $400/month or higher
Unlimited emails subject to fair-use policy
Practical reference of up to 60x list on the pricing page
Up to 2,500 contacts at this price

Custom / sales-assisted

Contact sales

Tailored plan for larger accounts that contact sales.

Sales-assisted plan
Tailored pricing
Recommended for more than 150,000 active profiles

Full plan details & limits

Tailored plan for larger accounts that contact sales.

Contact sales for tailored pricing

View full pricing details

Everything you need to know

Explore more details about Omnisend.

FeaturesEmail campaigns and automations, SMS campaigns and automations, Web push campaigns and notifications + more.

Email campaigns and automations
SMS campaigns and automations
Web push campaigns and notifications
Audience segmentation
Signup forms and popups
Reporting and revenue reporting
AI-assisted content creation
AI-assisted segment creation
Ecommerce event workflows such as welcome, abandoned cart, and post-purchase messaging
Product/order/customer sync from connected stores

RatingsG2: 4.6/5, Capterra: 4.7/5, Shopify App Store: 4.7/5

G2Omnisend4.6/5 · 1,181
Source Checked September 8, 2026
CapterraOmnisend4.7/5 · 836
Source Checked September 8, 2026
Shopify App StoreOmnisend Email Marketing & SMS4.7/5 · 3,180
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Omnisend fits into your workflow

Native ecommerce integrations for Shopify, Native ecommerce integrations for WooCommerce, Native ecommerce integrations for BigCommerce, Native ecommerce integrations for Wix, Native ecommerce integrations for Shoplazza, Native ecommerce integrations for Ecwid, Native ecommerce integrations for nopCommerce, Native ecommerce integrations for WordPress, Custom/API path for unsupported platforms, API keys for external apps using contacts, campaigns, orders, products, carts, and events

Platforms & availabilityWeb workspace

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

Entry recurring prices are $16/month for Standard with 500 contacts and $59/month for Pro with 2,500 contacts. Bills adjust with billable contact count. Standard includes 12 times the contact tier in monthly sends; Pro email is subject to fair use. The 30% first-three-month promotion requires upfront payment and is excluded from ongoing estimates. For new paid subscriptions from May 4, 2026, SMS is a separate Pro add-on; legacy arrangements differ. The live example shows $50 for 5,882 U.S. SMS, while advertised lowest rates require other volume tiers. VAT and extra usage are additional.