Drip

Drip creates behavior-based email campaigns for businesses selling online. Store activity and customer segments drive welcome, abandoned-cart, post-purchase, and reactivation workflows.

4.4/5(474)G2

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Last checked: September 9, 2026

Our Take

Drip fits a consumer business that wants automated email tied to buying behavior.

Purchase-based email workflows
Useful commerce connections

No permanent free plan
Costs scale with contact and send volume

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Automating lifecycle email around customer behavior and purchases.

Fits solo sellers and commerce teams ready to maintain customer segments and lifecycle campaigns.

Read the full assessment

Drip fits a consumer business that wants automated email tied to buying behavior. Its value depends on having usable customer data and recurring campaigns to run. A simple newsletter may not justify its entry cost, while a brand needing email, SMS, and push in one product should compare a broader platform. Evaluate a real welcome or post-purchase workflow during the trial before committing.

Strengths

Purchase-based email workflows
Useful commerce connections
Full-feature trial

Tradeoffs

No permanent free plan
Costs scale with contact and send volume
Current offering does not include SMS

Who it suits

Online stores
Creators selling products
B2C service businesses

About Drip

Drip creates behavior-based email campaigns for businesses selling online. Store activity and customer segments drive welcome, abandoned-cart, post-purchase, and reactivation workflows.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Drip

Variable cost

Drip access for Drip.

Email campaigns and automations
Customer segmentation
Onsite forms
Email support

Full plan details & limits

Drip access for Drip.

From $39/month; varies with contacts and email volume

View full pricing details

Everything you need to know

Explore more details about Drip.

FeaturesVisual email builder, Behavior-triggered workflows, Dynamic customer segments + more.

Visual email builder
Behavior-triggered workflows
Dynamic customer segments
Onsite forms and popups
Revenue reporting
MCP connection

RatingsG2: 4.4/5

G2Drip4.4/5 · 474
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Drip fits into your workflow

Shopify, WooCommerce, BigCommerce, Stripe, Typeform, Zapier, Facebook Custom Audiences

Platforms & availabilityWeb · REST API

Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.

Cost considerationsBilling, usage limits and additional fees

Pricing starts at $39/month and increases with active contacts and email sends. Enter your actual quoted monthly cost in the stack. A 14-day trial is available. Current product information says SMS is not offered; older SMS help articles describe legacy packaging.