Brevo

All-in-one marketing and CRM platform for multichannel customer messaging

Email & SMS Marketing

Brevo combines email marketing, automation, and customer messaging with sales tools. Its subscriptions scale with sending volume and contact allowances, while SMS and other channel credits can add separate costs.

4.5/5(2,557)G2Free plan available
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Last checked: September 9, 2026

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Our Take

Brevo is a practical choice when a small team wants email campaigns and customer messaging in one place.

Best for:
Solo usersSmall teamsGrowing businesses
Best use case: Affordable multichannel lifecycle marketing for a small ecommerce or SMB team that wants email automation plus transactional messages, with optional SMS/WhatsApp, without stitching together multiple tools.

Solo operators can start with campaigns; teams can coordinate broader lifecycle and transactional messaging.

Read the full assessment

Brevo is a practical choice when a small team wants email campaigns and customer messaging in one place. Start with the actual contact count and send frequency: a low entry price does not describe every volume tier. Decide which automations and channels are essential before adding sales or messaging packages. Its free plan is useful for evaluation, but the daily email limit matters for larger campaigns.

Strengths

  • Email and messaging together
  • Free entry plan
  • Volume-based options

Tradeoffs

  • Entry price depends on volume
  • Other channels add costs
  • Advanced features may need add-ons

Who it suits

  • Solopreneurs and small businesses looking for an affordable email-marketing starting point.
  • Ecommerce and lifecycle teams that want email plus transactional messaging in one system.
  • Teams that value breadth and pricing over the slickest interface.

About Brevo

Brevo combines email marketing, automation, and customer messaging with sales tools. Its subscriptions scale with sending volume and contact allowances, while SMS and other channel credits can add separate costs.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Free

$0/mo

Free plan with no credit card and no time limit.

  • Email campaigns
  • Basic reporting
  • Limited automation
  • 300 emails per day
Full plan details & limits

Free plan with no credit card and no time limit.

$0/month

  • 100,000 stored contacts
  • One user

Starter

Variable cost

Entry paid plan with email and SMS features.

  • Email editor
  • No daily send limit
  • Volume tiers
  • Entry tier: 5,000 emails and 500 contacts
Full plan details & limits

Entry paid plan with email and SMS features.

From $9/month; enter your total for sends, contacts and add-ons

    Standard

    Variable cost

    Paid plan above Starter with automation and reporting additions.

    • Marketing automation
    • A/B testing
    • Landing page
    • Entry tier: 5,000 emails and 500 contacts
    Full plan details & limits

    Paid plan above Starter with automation and reporting additions.

    From $18/month; enter your total for sends, contacts and add-ons

      Professional

      Variable cost

      Higher-tier paid plan with larger sending volume and advanced capabilities.

      • Additional channels
      • Contact scoring
      • Advanced reporting
      • Starts at 150,000 monthly sends; ten users
      Full plan details & limits

      Higher-tier paid plan with larger sending volume and advanced capabilities.

      From $499/month; enter your total for sends, contacts and add-ons

        More plans, volume options & API pricing (1)

        Enterprise

        Contact sales

        Custom-priced enterprise plan.

        • Custom volumes
        • Organization controls
        Full plan details & limits

        Custom-priced enterprise plan.

        Custom pricing

          View full pricing details

          Everything you need to know

          Explore more details about Brevo.

          FeaturesEmail campaigns, Transactional messaging, Marketing automation + more.
          • Email campaigns
          • Transactional messaging
          • Marketing automation
          • Forms and landing pages
          • Sales tools
          RatingsG2: 4.5/5
          • G2Brevo Marketing Platform4.5/5 · 2,557
            Source Checked September 8, 2026

          Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

          Integrations & connectionsHow Brevo fits into your workflow

          Shopify, WordPress, Stripe, PrestaShop, WooCommerce, HubSpot, Google Contacts, Zapier, Make, API, SDKs, Tracker installation via plugin, Google Tag Manager, or manual code

          Platforms & availabilityWeb app / browser-based interface · Mobile app: not clearly documented for the core marketing product in the pages reviewed

          Brevo

          Free plan: Available. Free trial: Not verified.

          Cost considerationsBilling, usage limits and additional fees

          USD starting prices depend on sends and contact capacity. Starter begins at $9 and Standard at $18 for the entry tier; Professional starts at $499. Message credits and optional packages are extra. Unverified annual examples are excluded.

          Not sure Brevo is right for you?

          Here are a few other great tools to consider.

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          Sources & Verification

          Checked September 9, 2026 · 6 sources · View sources

          Provider facts and pricing are separate from our editorial assessments.