Kit

Grow a creator newsletter and automate subscriber journeys.

Kit, formerly ConvertKit, is an email platform built around creator businesses. It combines broadcasts, signup forms, landing pages, tagging, and digital-product sales.

Public rating not verifiedFree plan available; usage limits apply.

Visit Website

Last checked: September 15, 2026

Build subscriber journeys with Kit Visual Automations.

Our Take

Kit is a strong fit when the newsletter is part of the product, rather than just a store promotion channel.

Creator publishing and monetization in one place
Forms and landing pages support audience growth

Paid pricing rises with subscriber count
Free automation is limited

Best for:

Solo usersSmall teams

Best use case: Build a newsletter around an expert or creator brand.

Build a newsletter around an expert or creator brand. Deliver a welcome sequence after a content download. Sell a digital product to a segmented audience.

Read the full assessment

Kit is a strong fit when the newsletter is part of the product, rather than just a store promotion channel. Start by defining the signup offer and welcome sequence. Creator is the practical upgrade when automation matters; Pro is more compelling when audience engagement and team publishing are central. Compare features and subscriber tiers together rather than assuming the largest free contact allowance solves every need.

Strengths

Creator publishing and monetization in one place
Forms and landing pages support audience growth
Paid automation can organize subscriber journeys
Pro adds useful audience and collaboration tools

Tradeoffs

Paid pricing rises with subscriber count
Free automation is limited
A store needing deep commerce-specific automation may prefer another approach

Who it suits

Build a newsletter around an expert or creator brand.
Deliver a welcome sequence after a content download.
Sell a digital product to a segmented audience.

About Kit

Kit, formerly ConvertKit, is an email platform built around creator businesses. It combines broadcasts, signup forms, landing pages, tagging, and digital-product sales. Creators can grow a list from content and send different follow-ups based on a subscriber’s interests. Paid plans expand sequences and visual automations, while Pro adds deeper audience insights and collaboration. Pricing scales with the subscriber count. The examples here use 1,000 subscribers on paid plans; the free Newsletter tier has a larger contact allowance but more limited automation and branding options.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 17% with annual billing

$0/mo

For starting a newsletter with limited automation.

Up to 10,000 subscribers
Unlimited landing pages and forms
Email broadcasts and segmentation
Digital-product and subscription selling

Full plan details & limits

For starting a newsletter with limited automation.

For starting a newsletter with limited automation. Monthly billing.

Creator — 1,000 subscribers

$39/mo

For an automated creator business.

1,000 subscribers at this price
Unlimited visual automations and sequences
Remove Kit branding
Apps, integrations, and subject-line tests

Full plan details & limits

For an automated creator business.

For an automated creator business. Monthly billing.

Pro — 1,000 subscribers

$79/mo

For a growing publishing operation.

1,000 subscribers at this price
Unlimited users and collaborative editing
Engagement and deliverability insights
Referral tools and broader A/B testing

Full plan details & limits

For a growing publishing operation.

For a growing publishing operation. Monthly billing.

View full pricing details

Everything you need to know

Explore more details about Kit.

FeaturesNewsletters and email broadcasts · Unlimited landing pages and forms · Subscriber tags and segments

Newsletters and email broadcasts
Unlimited landing pages and forms
Subscriber tags and segments
Visual automations and sequences on paid plans
Digital products and subscriptions
Audience analytics and referral tools on Pro

RatingsAn independent customer rating has not been verified for this listing.

We could not verify a public customer rating for this specific product.

Integrations & connectionsHow Kit fits into your workflow

Kit’s App Store and supported integrations connect signup, commerce, and publishing tools. Paid plans include wider app connections and Kit MCP; check the integration needed for your particular store.

Platforms & availabilityWeb App

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

Paid examples are for 1,000 subscribers: Creator $39/month or $390/year; Pro $79/month or $790/year. The annual totals correspond to $32.50 and $65.83 per month, even where Kit rounds the headline display. Higher subscriber tiers cost more; commerce transaction fees are separate.