Amplitude
Free plan available
analytics to feedback to code
Analytics & Finance
Web & Product Analytics Tools
6 tools to compare.
Measure visits, events and customer journeys across your site or product.
Editorial review: September 8, 2026Compare your options
Find your fit.
Compare features and pricing for Web & Product Analytics.
Showing 6 of 6 tools · A–Z
Google Analytics
Free plan available
A free tool for understanding the customer journey across devices and platforms.
Hotjar (now Contentsquare)
Free plan available
Understand site friction with heatmaps, replays and customer feedback
Microsoft Clarity
Free plan available
Behavioral analytics for websites and mobile apps
Mixpanel
Free plan available
Analyze product journeys, conversion and retention with event data
PostHog
Free plan available
PostHog combines behavioral analytics with tools for understanding and changing a software product.