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Analytics & Finance

See what is working—and what it costs.

Understand customer behavior, marketing performance, profit and the finances behind your business.

27Relevant tools

7Use cases

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Bring store and marketing data together to understand business performance.

Measure visits, events and customer journeys across your site or product.

Evaluate how marketing touchpoints contribute to acquisition and revenue.

See where visitors click, scroll and encounter friction on your website.

Organize transactions, reconcile accounts and prepare financial reports.

Accept customer payments and compare processing costs and payment workflows.

Understand margins, customer value and the costs behind your revenue.