Mixpanel

Analyze product journeys, conversion and retention with event data

4.5/5(1,373)G2Free plan available

Last checked: September 9, 2026

Our Take

Mixpanel is a strong candidate for teams that regularly ask where people drop out, what makes them return and which product changes affect behavior.

Funnels, retention and cohort analysis
Unlimited seats on Free

Instrumentation and identity need care
Usage can increase the bill

Best for:

Small teamsGrowing businesses

Best use case: Finding a drop-off in onboarding and comparing retention for users who complete a key action.

Fits product and growth teams that can define events and maintain an analytics workflow.

Read the full assessment

Mixpanel is a strong candidate for teams that regularly ask where people drop out, what makes them return and which product changes affect behavior. Start with a small, well-defined event set and verify user identity before expanding collection. Free can support an initial measurement workflow. Growth is more useful when the team needs reusable cohorts, metrics and reports, but event and replay volumes should be budgeted before broad instrumentation.

Strengths

Funnels, retention and cohort analysis
Unlimited seats on Free
Replay and experimentation context
Warehouse and data-management options

Tradeoffs

Instrumentation and identity need care
Usage can increase the bill
Some capacities require add-ons
Advanced governance sits on Enterprise

Who it suits

Product and growth teams
Web and mobile businesses
Teams investigating conversion and retention

About Mixpanel

Mixpanel analyzes how people use a digital product through events, funnels, retention, flows and cohorts. Teams can explore behavior and compare segments, with session replay providing visual context. Experimentation and feature flags connect measurement with product changes, subject to plan allowances. Free supports an initial event volume and core analysis. Growth expands saved analysis and capacity through usage-based pricing, while Enterprise adds governance, monitoring and account support. Event naming, identity mapping and a clear measurement plan are important: a powerful report is only useful when the underlying events describe the intended behavior.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Free

$0/mo

Free forever plan with no credit card required.

Funnels and retention analysis included
Unlimited seats
Session replays included
Experiments included

Full plan details & limits

Free forever plan with no credit card required.

Free

Feature flags included
Up to 1M events/month
10K session replays/month
Up to 1k MEU/month for experiments
Up to 10 active feature flags
Saved reports capped at 5 per seat

Recommended

Growth

Variable cost

Self-serve growth plan with conflicting official pricing captures noted in the report.

Funnels and retention analysis
Unlimited saved cohorts, metrics, and reports
Session replay
Experiments

Full plan details & limits

Self-serve growth plan with conflicting official pricing captures noted in the report.

Enter your complete quote

Feature flags
First 1 million events/month free; higher volume is charged
Up to 20 million events/month on Growth
20,000 replay sessions/month included; higher capacity available
5,000 monthly experiment users included
Up to 50 active flags

More plans, volume options & API pricing (1)

Enterprise

Contact sales

Quote-based enterprise plan with contact-sales pricing.

Unlimited alerts and anomaly detection
Data verification and quality monitoring
Root cause analysis
Custom session replay volumes

Full plan details & limits

Quote-based enterprise plan with contact-sales pricing.

Enter your complete quote

Custom experiment and feature flag volumes
Up to 1T events/month

View full pricing details

Everything you need to know

Explore more details about Mixpanel.

FeaturesEvent-based analysis, Funnels, Retention + more.

Event-based analysis
Funnels
Retention
Flows
Cohorts
Saved metrics
Alerts
Session replay
Heatmaps
AI-assisted analysis
AI data governance
Identity resolution (ID Merge)
Lookup tables
Data verification
Quality monitoring
Root cause analysis
Anomaly detection

RatingsG2: 4.5/5, Capterra: 4.5/5, TrustRadius: 8.3/10

G2Mixpanel4.5/5 · 1,373
Source Checked September 8, 2026
CapterraMixpanel4.5/5 · 146
Source Checked September 8, 2026
TrustRadiusMixpanel8.3/10 · 256
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Mixpanel fits into your workflow

BigQuery, Snowflake, Redshift, Segment, Feature flagging integrations, Session recording integrations, Marketing automation integrations, 100+ marketing tools, Partner integrations directory

Platforms & availabilityWeb analytics dashboard · Website and mobile app instrumentation · Warehouse and SDK connections

Mixpanel

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

Free includes 1M events/month, unlimited seats, 10K monthly replays, 1K monthly experiment users, 10 active flags and 5 saved reports per seat. Growth is usage-based: the live calculator’s 1.5M monthly-event example shows $140/month or $120/month on annual billing (18M events/year). These are an example, not a flat price for its maximum capacity. Growth includes 20K replays and 5K experiment users; headline maximums of 500K replays/100K users are not all included. Add-ons and higher usage can add cost. Enter the configured total. Enterprise is quoted; startup-program eligibility is separate from the permanent Free plan.