Microsoft Clarity

Behavioral analytics for websites and mobile apps

Heatmaps & Session Replay

4.5/5(54)G2Free plan available

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Last checked: September 9, 2026

Microsoft Clarity session recording and event timeline

Our Take

Clarity is an accessible way to add visual evidence to a product or conversion investigation.

No subscription or traffic charge
Recordings and several heatmap types

Behavior needs interpretation
Retention and platform capabilities have limits

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Reviewing mobile sessions around a confusing form and checking whether the same pattern appears in heatmaps.

Solo site owners and teams can review visitor behavior; useful conclusions need sufficient traffic.

Read the full assessment

Clarity is an accessible way to add visual evidence to a product or conversion investigation. Choose a page and a concrete issue, then filter recordings around the relevant device, behavior or event. Heatmaps can show patterns, but a small group of recordings should not be treated as a representative survey. Pair the observations with conversion data and test the proposed fix. Its free pricing makes it easy to evaluate without a subscription decision.

Strengths

No subscription or traffic charge
Recordings and several heatmap types
Rage-click and dead-click signals
Google Analytics and platform integrations

Tradeoffs

Behavior needs interpretation
Retention and platform capabilities have limits
It does not replace full product analytics
Installation needs masking and consent configuration

Who it suits

Small teams researching site friction
Ecommerce conversion work
Teams adding replay context to analytics

About Microsoft Clarity

Microsoft Clarity provides behavioral analytics through session recordings, heatmaps and friction signals. Teams can filter sessions, examine clicks and scrolling, and use AI summaries to focus an investigation. Website installation and mobile SDKs support different digital experiences. Clarity is offered without a subscription charge or a paid upgrade tier. It works well alongside quantitative analytics: a report can identify a drop-off, then Clarity can supply visual context. Masking, consent configuration and retention settings should be reviewed as part of installation so the collected material matches the intended research use.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Recommended

Free forever

$0/mo

Clarity is presented as free forever with no traffic limits and no paid version to upgrade to.

Always-on recordings
Click, scroll, area, and conversion heatmaps
Rage click and dead click insights
40+ filters

Full plan details & limits

Clarity is presented as free forever with no traffic limits and no paid version to upgrade to.

Free

Copilot/session insights
Copilot/group session summarization
Copilot/heatmap summarization
Smart events
Easy Google Analytics integration
Unlimited heatmaps
Unlimited websites
Unlimited team members
No traffic limits
No paid version to upgrade to

View full pricing details

Everything you need to know

Explore more details about Microsoft Clarity.

FeaturesSession recordings, Heatmaps, Filters / segmentation + more.

Session recordings
Heatmaps
Filters / segmentation
Labels
Downloading and sharing data
Consent handling
Live extension
AI summaries
AI chat
AI visibility
Brand agents
Always-on recordings
Click heatmaps
Scroll heatmaps
Area heatmaps
Conversion heatmaps
Rage click insights
Dead click insights
40+ filters
Copilot/session insights
Copilot/group session summarization
Copilot/heatmap summarization
Smart events
Near real-time data

RatingsG2: 4.5/5, Capterra: 4.8/5, Shopify App Store: 4.6/5

G2Microsoft Clarity4.5/5 · 54
Source Checked September 8, 2026
CapterraMicrosoft Clarity4.8/5 · 55
Source Checked September 8, 2026
Shopify App StoreMicrosoft Clarity: AI Insights - Optimize conversions with AI analytics, recordings, heatmaps4.6/5 · 2,120
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Microsoft Clarity fits into your workflow

Google Analytics, Google Tag Manager, CookieYes, Adobe Experience Platform Tags, AIOSEO, AITOC, Analyzify, Blue Triangle, Bubble, ClickFunnels, Elevar, Gatsby, Kameleoon, Optimizely Web, SEO Press, SharePoint Integration, Shopify, Softr, Squarespace, UET Integration, Unbounce, Webflow, Weebly, Wix, WordPress

Platforms & availabilityWeb dashboard · Website tracking · Android and iOS SDKs · Flutter and React Native integrations

Microsoft

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

Clarity is free, with no traffic-based subscription charge and no paid upgrade tier. The pricing page lists unlimited websites, heatmaps and team members. Free access does not mean indefinite data retention or identical capabilities across web and mobile; review the relevant product documentation. A separate trial is unnecessary for the permanent free offering.