Shopify

Run your storefront, checkout and daily commerce operations

Shopify is a hosted commerce platform for creating a storefront and managing the work behind it. Product listings, inventory, checkout, payments and orders share an administration workspace.

4.4/5(5,016)G2Paid online-store plans; Agentic AI channels have no monthly platform fee.

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Last checked: September 9, 2026

Sample helmet product with Total Sales graph behind it.

Our Take

Shopify is a strong starting point when the priority is operating a store with hosting, checkout and order administration already connected.

Hosted commerce infrastructure
Storefront and order administration together

Apps and payment costs add to the base fee
Staff and advanced controls depend on tier

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Launching a branded product catalog with checkout, inventory tracking and daily order fulfillment.

Fits solo merchants launching a store and teams managing larger online or retail operations.

Read the full assessment

Shopify is a strong starting point when the priority is operating a store with hosting, checkout and order administration already connected. Basic can serve a solo operator, while Grow becomes relevant when staff access matters. Before adding apps, check which requirements the platform already covers. Estimate the full operating cost using your payment mix and essential extensions; a lower payment rate may justify a higher tier at some sales volumes, but it is not automatically the cheapest choice.

Strengths

Hosted commerce infrastructure
Storefront and order administration together
Broad app and developer ecosystem
Online and in-person selling options

Tradeoffs

Apps and payment costs add to the base fee
Staff and advanced controls depend on tier
Custom workflows can require development
Country-specific payment terms need checking

Who it suits

New online merchants
Brands combining online and retail sales
Teams wanting hosted store operations

About Shopify

Shopify is a hosted commerce platform for creating a storefront and managing the work behind it. Product listings, inventory, checkout, payments and orders share an administration workspace. Merchants can connect online sales with supported social, marketplace and in-person channels, then extend the store through apps or custom development. Basic covers a solo-operated store. Higher plans add staff capacity, lower published payment rates and more advanced commerce controls. The platform subscription is only one part of the budget: apps, domains, themes, payment processing, shipping and implementation may add costs.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 26%

Recommended

Basic

$39/mo

Core store plan for solo entrepreneurs.

Selling online, in person, and in AI chats
Built-in AI assistant
Millions of tokens
Hosted storefront and themes

Full plan details & limits

Core store plan for solo entrepreneurs.

$39 USD/month

Unlimited products
Checkout and order management
Inventory and analytics
10 inventory locations
No additional staff accounts included
Card rates from 2.9% + 30¢ USD

Grow

$105/mo

Core store plan above Basic.

Everything in Basic
Up to 5 staff accounts
Up to 87% off shipping
Card rates from 2.7% + 30¢ USD

Full plan details & limits

Core store plan above Basic.

$105 USD/month

Advanced

$399/mo

Core store plan above Grow.

Everything in Grow
Up to 15 staff accounts
Live 3rd-party shipping rates
Region tailoring

Full plan details & limits

Core store plan above Grow.

$399 USD/month

Card rates from 2.5% + 30¢ USD

Plus

Variable cost

Higher-tier plan for advanced commerce needs.

Everything in Advanced
Unlimited staff accounts
Fully customizable checkout
Up to 200 POS Pro locations

Full plan details & limits

Higher-tier plan for advanced commerce needs.

From $2,300/month on a three-year term; confirm contract total

Unlimited B2B catalogs
Priority 24/7 phone support
Starting rate requires a three-year contract
One-year contract starts at $2,500/month

More plans, volume options & API pricing (1)

Agentic — AI channels

$0/mo

Catalog distribution and selling through supported AI channels.

Submit products to Shopify Catalog
Choose supported AI sales channels
Separate from a full Shopify online-store plan
Payment fees apply when sales occur

Full plan details & limits

Catalog distribution and selling through supported AI channels.

$0/month platform fee; transaction costs apply

View full pricing details

Everything you need to know

Explore more details about Shopify.

FeaturesStore creation and theme customization, Online store selling, In-person sales / POS + more.

Store creation and theme customization
Online store selling
In-person sales / POS
Marketplace sales channels
Social sales channels
AI chat sales channels
Inventory management
Order management
Customer segments
Discounts
Automations
Shipping labels
Analytics
Finance and tax tools
Mobile order and catalog management
Theme editing on mobile
Payments
Fulfillment notifications

RatingsG2: 4.4/5, Capterra: 4.5/5, Apple App Store: 4.7/5

G2Shopify4.4/5 · 5,016
Source Checked September 8, 2026
CapterraShopify4.5/5 · 6,713
Source Checked September 8, 2026
Apple App Store (US)Shopify: Sell online/in person4.7/5 · 41,056
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Shopify fits into your workflow

Shopify App Store, Third-party apps, Custom apps / APIs, Sales channels, Headless sales channel, Hydrogen stack

Platforms & availabilityWeb administration · iOS and Android apps · Shopify POS

Shopify

Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.

Cost considerationsBilling, usage limits and additional fees

US base subscriptions: Basic $39/month, Grow $105 and Advanced $399; annual billing advertises monthly equivalents of $29, $79 and $299. Plus starts at $2,300/month on a three-year term or $2,500 on a one-year term, with contract-specific costs. US standard online card rates start at 2.9% + $0.30, 2.7% + $0.30 and 2.5% + $0.30 respectively; other payment types and countries differ. Third-party gateway fees can also apply. POS Pro is an add-on advertised at $89/month per location. Agentic has no platform subscription fee but is a separate AI-channel offering with payment costs. The three-day trial and introductory $1 offer are temporary.