WooCommerce

Add an extensible online store to WordPress

WooCommerce adds commerce to a WordPress website. The free core plugin manages products, carts, checkout and orders, with configurable payments, shipping and taxes.

4.4/5(1,270)G2Core software is free; hosting, extensions, and payment fees are separate.

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Last checked: September 9, 2026

WooCommerce block theme storefront editor preview

Our Take

WooCommerce is a good fit when WordPress is already part of the business and control over the store matters.

WordPress content and commerce together
Open-source customization

Hosting and maintenance remain your responsibility
Extensions can introduce recurring costs

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Adding a product catalog and checkout to an established WordPress content site.

Fits independent merchants and teams able to maintain WordPress, hosting, and extensions.

Read the full assessment

WooCommerce is a good fit when WordPress is already part of the business and control over the store matters. The core can cover a straightforward catalog, while extensions allow more specialized selling models. The tradeoff is ownership of the technical setup: someone needs to maintain updates, backups and compatibility. Choose a small, deliberate extension set and budget hosting and support before comparing the free plugin with a hosted platform.

Strengths

WordPress content and commerce together
Open-source customization
Wide payment and extension ecosystem
No core platform subscription

Tradeoffs

Hosting and maintenance remain your responsibility
Extensions can introduce recurring costs
Plugin compatibility needs monitoring
Specialized changes may require development

Who it suits

WordPress-based businesses
Content-led online stores
Teams with technical maintenance support

About WooCommerce

WooCommerce adds commerce to a WordPress website. The free core plugin manages products, carts, checkout and orders, with configurable payments, shipping and taxes. Extensions add capabilities such as subscriptions, bookings or specialized fulfillment. Content publishing and commerce can live in the same site. A store owner chooses the hosting environment and extension mix. That gives control over the implementation, but also makes updates, backups, security and compatibility part of the operating responsibility. A free plugin does not mean a complete live store has no ongoing cost.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Recommended

WooCommerce Core

$0/mo

Free core WooCommerce plugin for WordPress.

No monthly subscription
No revenue share
Unlimited products
Unlimited orders

Full plan details & limits

Free core WooCommerce plugin for WordPress.

Free

Unlimited APIs
Core commerce workflow in WordPress admin
No bundled paid tiers
Hosting not included
Extensions sold separately

View full pricing details

Everything you need to know

Explore more details about WooCommerce.

FeaturesFree core plugin, Open source, Unlimited products + more.

Free core plugin
Open source
Unlimited products
Unlimited orders
Built-in REST API
Store data under merchant control
No revenue share
No monthly subscription
Configurable payments, shipping, and taxes
Manage orders, customers, and reporting from the store dashboard
Supports simple products
Supports grouped products
Supports external/affiliate products
Supports variable products
Supports virtual products
Supports downloadable products

RatingsG2: 4.4/5, Capterra: 4.5/5, TrustRadius: 8.5/10

G2WooCommerce4.4/5 · 1,270
Source Checked September 8, 2026
CapterraWooCommerce4.5/5 · 1,051
Source Checked September 8, 2026
TrustRadiusWooCommerce8.5/10 · 279
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow WooCommerce fits into your workflow

PayPal, Stripe, Square, Braintree, Authorize.net, Google Shopping, Facebook, Mailchimp, Google Analytics, Multilingual support, Multi-currency support, Jetpack services

Platforms & availabilityWordPress websites · iOS and Android management apps

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

The core WooCommerce plugin has no subscription charge or revenue share. Hosting, domain registration, payment processing and optional extensions are separate. WooCommerce’s pricing guide gives broad examples of $25–$350/month for hosting and $29–$299/year per extension; these are planning ranges, not a fixed WooCommerce package. Budget the actual providers and plugins selected, plus maintenance or development help where needed.