Mailchimp

Mailchimp fits a business that wants audience collection, campaign creation and reporting in one familiar marketing workflow. Essentials covers a straightforward sending schedule; Standard is the more relevant comparison when automated journeys, segmentation and custom designs become central. Choose from the contact count you will actually maintain and allow for sending volume and add-ons. The free plan is useful for a small initial audience, but its limits arrive quickly when a list begins to grow.

Who it suits

• Small business marketing teams
• Newsletter and campaign operators
• Stores adding audience-based follow-up

About Mailchimp

Mailchimp is a marketing workspace for organizing contacts, building email campaigns and creating automated follow-up. Templates, forms and landing pages help collect an audience and prepare messages, while segmentation, testing and reporting support refining the campaign over time. Store integrations connect customer and purchase activity to marketing workflows. Paid tiers differ in automation, customization, seats and support as well as contact capacity. SMS is an optional paid add-on in eligible countries, and transactional email has separate terms. For occasional senders, prepaid email credits offer an alternative to a recurring marketing subscription.