Sprout Social

Social Intelligence Platform

Sprout Social brings publishing, engagement, customer care, and social reporting into a shared workspace. Plans charge per seat, with additional products for advanced analytics, listening, and influencer programs.

4.4/5(608)Capterra

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Last checked: September 9, 2026

Sprout Social official product interface/demo

Our Take

Sprout Social fits teams that need a consistent process for publishing and responding to customers, supported by reporting.

Publishing and care workflows
Team reporting

Per-seat cost adds up
Premium analytics costs extra

Best for:

Small teamsGrowing businesses

Best use case: Unified social inbox management plus reporting for a team handling high inbound engagement across multiple profiles or brands.

Fits teams with meaningful social engagement and budget for shared reporting and response workflows.

Read the full assessment

Sprout Social fits teams that need a consistent process for publishing and responding to customers, supported by reporting. Its appeal increases when several people share responsibility for social operations. For a small publishing workload, the seat cost and optional products may outweigh the workflow benefit. Evaluate the inbox, approval process, and reporting requirements together before deciding which plan is justified.

Strengths

Publishing and care workflows
Team reporting
Broad social integrations

Tradeoffs

Per-seat cost adds up
Premium analytics costs extra
Smaller teams may need less scope

Who it suits

Mid-sized teams and agencies needing shared publishing and approvals.
Brands with substantial inbound social engagement that want one place for replies, cases, and reporting.
Teams using social as a customer-care channel.
Organizations that value analytics and executive reporting and can justify the cost.

About Sprout Social

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 20%

Essentials

$99/seat/mo

Entry plan focused on publishing and basic reporting.

Up to 5 social profiles
Optimal send times
Profile/post-level reporting
Publishing-focused workflow

Full plan details & limits

Entry plan focused on publishing and basic reporting.

$99/month per seat

Brand keywords per group: not included

Standard

$199/seat/mo

Monthly equivalent for an annual term

Showing the available annual option

Mid-tier plan with inbox, collaboration, monitoring, and review management.

Five social profiles
Shared inbox
Monitoring
Review management

Full plan details & limits

Mid-tier plan with inbox, collaboration, monitoring, and review management.

$199/month per seat, billed annually

Professional

$299/seat/mo

Monthly equivalent for an annual term

Showing the available annual option

Higher-tier plan with unlimited profiles and advanced insights.

Everything in Standard
Unlimited social profiles
Message tagging
Competitor/tag/paid insights

Full plan details & limits

Higher-tier plan with unlimited profiles and advanced insights.

$299/month per seat, billed annually

Enhance Post by AI Assist
10 brand keywords per group

Advanced

$399/seat/mo

Monthly equivalent for an annual term

Showing the available annual option

Upper-tier plan adding helpdesk integrations, customer care reporting, and API access.

Everything in Professional
Enhance Reply by AI Assist
Sentiment in Smart Inbox and Reviews
Sprout API

Full plan details & limits

Upper-tier plan adding helpdesk integrations, customer care reporting, and API access.

$399/month per seat, billed annually

Helpdesk integrations
Team productivity/social customer care reports
Message Spike Alerts
20 brand keywords per group

More plans, volume options & API pricing (1)

Enterprise

Contact sales

Custom-priced enterprise plan with onboarding, implementation, and priority support.

Everything in Advanced
White-glove onboarding and implementation
Tailored enterprise planning
Dedicated SSO setup help

Full plan details & limits

Custom-priced enterprise plan with onboarding, implementation, and priority support.

Contact sales

Priority support

View full pricing details

Everything you need to know

Explore more details about Sprout Social.

FeaturesSocial publishing, Shared engagement inbox, Customer-care workflows + more.

Social publishing
Shared engagement inbox
Customer-care workflows
Reports
Team collaboration

RatingsCapterra: 4.4/5

CapterraSprout Social4.4/5 · 608
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Sprout Social fits into your workflow

X, Facebook, TikTok, LinkedIn, Instagram business profiles, Pinterest, YouTube brand accounts, Bluesky, Threads, WhatsApp, Trustpilot, Google My Business, TripAdvisor, Glassdoor, Yelp, Facebook Reviews, Google Play, Apple App Store, Zendesk, Microsoft Dynamics 365, Bynder, Canva, Dropbox, Google Drive, Slack, Bit.ly, HubSpot Service Hub, Salesforce, Shopify

Platforms & availabilityWeb app · iOS app · Android app

Sprout Social, Inc.

Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.

Cost considerationsBilling, usage limits and additional fees

USD annual per-seat equivalents: Essentials $79, Standard $199, Professional $299, Advanced $399. Essentials also shows $99 monthly billing. Other monthly variants were not verified. Listening and Premium Analytics are separate add-ons.