Later Social

Plan visual social content and coordinate publishing

Later Social is a planning and publishing workspace for social content. Teams connect profiles, organize media, arrange posts on a calendar and review platform analytics.

4.5/5(384)G2Free plan available

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Last checked: September 9, 2026

Later publishing interface and create-post menu

Our Take

Later fits a visual publishing routine where media organization and a shared calendar are central.

Media planning and publishing calendar together
Link in Bio included

Social Set rules constrain account combinations
Post, history and AI limits vary by plan

Best for:

Solo usersSmall teams

Best use case: Planning a visual launch calendar and gathering approvals before posts are published.

Useful for solo visual creators and small brand teams planning social content.

Read the full assessment

Later fits a visual publishing routine where media organization and a shared calendar are central. Starter can cover one person managing one profile on each supported network; Growth is the useful step up for approvals, collaboration and higher posting volume. Count Social Sets carefully if you manage multiple profiles on the same network. Compare the cost of extra sets and users with the next plan before assuming that a larger bundle is necessary.

Strengths

Media planning and publishing calendar together
Link in Bio included
Collaboration and approvals on higher plans
Analytics and listening options for growing teams

Tradeoffs

Social Set rules constrain account combinations
Post, history and AI limits vary by plan
Some features and add-ons differ on iOS
Additional sets and users increase cost

Who it suits

Visual content creators
Small brand social teams
Teams coordinating several social profiles

About Later Social

Later Social is a planning and publishing workspace for social content. Teams connect profiles, organize media, arrange posts on a calendar and review platform analytics. Link in Bio connects social attention to a destination page, while higher plans add collaboration, approvals, inbox and listening features. Capacity is packaged into Social Sets: each set allows one profile from each supported network, rather than any arbitrary collection of accounts. Plan choice also controls users, posts per profile, analytics history and AI credits. The separate influencer-marketing offering is not included automatically in a Later Social subscription.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 25%

Free

$0/mo

Free plan with limited scheduling and introductory features.

limited post scheduling
2-week calendar history/future
Link in Bio
introductory analytics

Full plan details & limits

Free plan with limited scheduling and introductory features.

Free

one Access Group
chatbot/help-center access

Starter

$25/mo

Essential planning for one user and one Social Set.

1 user
1 Social Set
5 AI credits/month
up to 30 posts per profile per month

Full plan details & limits

Essential planning for one user and one Social Set.

$25/month

up to 3 months of platform analytics
Link in Bio
basic support

Recommended

Growth

$50/mo

Collaboration and more publishing capacity for a small team.

2 users
2 Social Sets
50 AI credits/month
up to 180 posts per profile per month

Full plan details & limits

Collaboration and more publishing capacity for a small team.

$50/month

1 year of platform analytics
unlimited media uploads
Smart Scheduling
Future Trend Insights
collaboration workflows
approval workflows
Social Inbox
social listening collect
Access Groups
UGC collection tools

Scale

$110/mo

More social sets, analytics and brand monitoring.

4 users
6 Social Sets
100 AI credits/month
unlimited posts

Full plan details & limits

More social sets, analytics and brand monitoring.

$110/month

2 years of platform analytics
custom analytics
advanced reporting
competitive benchmarking
future industry insights
Brand Health
Brand Mentions
priority support

View full pricing details

Everything you need to know

Explore more details about Later Social.

Featuresplanning, scheduling, publishing + more.

planning
scheduling
publishing
analytics
engagement
Link in Bio
connect social profiles
Social Sets
Access Groups
upload media
import media
calendar history
calendar future
AI credits
platform analytics
unlimited media uploads
Smart Scheduling
Future Trend Insights
collaboration workflows
approval workflows
Social Inbox
social listening collect
UGC collection
custom analytics
advanced reporting
competitive benchmarking
brand health
brand mentions

RatingsG2: 4.5/5, Apple App Store: 4.5/5, Google Play: 3.8/5

G2Later Social4.5/5 · 384
Source Checked September 8, 2026
Apple App Store (US)Later: Social Media Scheduler4.5/5 · 2,514
Source Checked September 8, 2026
Google PlayLater: Social Media Management3.8/5 · 5.5K
Source Checked September 8, 2026
TrustRadiusLater Social7.4/10 · 110
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Later Social fits into your workflow

Canva, Instagram login for campaign tracking

Platforms & availabilityWeb workspace · iOS and Android apps

Later

Free plan: Available. Free trial: Available; check eligibility with the provider.

Cost considerationsBilling, usage limits and additional fees

Current desktop prices in USD: Starter $25/month, Growth $50/month and Scale $110/month. Yearly billing advertises $18.75, $37.50 and $82.50 per month; full annual invoices were not displayed. A Social Set contains up to one profile per supported network. Growth and Scale monthly add-ons are $15 per Social Set, $5 per user and $5 per 100 AI credits; annual-equivalent add-on rates are lower. iOS subscriptions have different terms and no add-ons. Paid trials last 14 days for eligible accounts. Taxes are extra.