Hootsuite coordinates social publishing, customer conversations, monitoring, and reporting across connected accounts. Its plans add automation, approvals, and organization controls, with annual per-user pricing.

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Last checked: September 9, 2026

Official Hootsuite social analytics feature composition.

Our Take

Hootsuite is most relevant when social work involves several channels and a repeatable team process.

Best for:
Small teamsGrowing businesses
Best use case: Scheduling and coordinating content across multiple social channels for a team.

Most relevant to teams needing shared social publishing, approvals, and reporting.

Read the full assessment

Hootsuite is most relevant when social work involves several channels and a repeatable team process. The shared calendar and inbox can reduce coordination work, while higher plans add routing and approvals. A small team that only needs scheduled posts should compare simpler options against the full annual seat cost. Confirm account limits, required integrations, and any analytics add-ons before choosing a plan.

Strengths

  • Several social workflows together
  • Broad account coordination
  • Team controls on higher plans

Tradeoffs

  • Annual cost grows per user
  • Advanced features need higher plans
  • Trial limits differ from paid use

Who it suits

  • Marketing teams managing multiple social accounts
  • Agencies or in-house teams that need approval workflows
  • Organizations that care about reporting, benchmarking, and listening
  • Teams that want publishing, inbox, and analytics in one system

About Hootsuite

Hootsuite coordinates social publishing, customer conversations, monitoring, and reporting across connected accounts. Its plans add automation, approvals, and organization controls, with annual per-user pricing.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Standard

$99/seat/mo

Monthly equivalent for an annual term

Showing the available annual option

Plan for publishing, engagement, analytics, listening, and team coordination with a cap on social accounts.

  • Scheduling
  • Shared inbox
  • AI content tools
  • Monitoring
Full plan details & limits

Plan for publishing, engagement, analytics, listening, and team coordination with a cap on social accounts.

$99/month per seat, billed annually

  • Ten social accounts

Professional

$199/seat/mo

Monthly equivalent for an annual term

Showing the available annual option

Plan with unlimited social accounts and additional automation and reporting features.

  • Unlimited social accounts
  • Inbox automation
  • Custom reports
Full plan details & limits

Plan with unlimited social accounts and additional automation and reporting features.

$199/month per seat, billed annually

    Advanced

    $399/seat/mo

    Monthly equivalent for an annual term

    Showing the available annual option

    Plan that adds team review and approval, auto-routing, coordinated content/customer care, and team performance measurement.

    • Content approvals
    • Message routing
    • Team reporting
    Full plan details & limits

    Plan that adds team review and approval, auto-routing, coordinated content/customer care, and team performance measurement.

    $399/month per seat, billed annually

      More plans, volume options & API pricing (1)

      Enterprise

      Contact sales

      Custom-priced plan with advanced analytics, advanced listening, SSO, and custom compliance solutions.

      • Organization controls
      • Advanced analytics
      • SSO
      Full plan details & limits

      Custom-priced plan with advanced analytics, advanced listening, SSO, and custom compliance solutions.

      Custom pricing; demo required

        View full pricing details

        Everything you need to know

        Explore more details about Hootsuite.

        FeaturesSocial scheduling, Shared inbox, Monitoring + more.
        • Social scheduling
        • Shared inbox
        • Monitoring
        • Reports
        • Team approvals
        RatingsG2: 4.3/5
        • G2Hootsuite4.3/5 · 7,073
          Source Checked September 8, 2026

        Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

        Integrations & connectionsHow Hootsuite fits into your workflow

        Canva, Adobe Express, Google Drive, Slack, Salesforce, Asana, Wrike, HubSpot, Monday.com, Dropbox, Shopify, Google My Business, Reddit, Bitly, ReviewTrackers, Upfluence, Vidyard, OneClick.bio, Lumen5, API documentation, App directory, MCP documentation

        Platforms & availabilityFacebook · Instagram · X · LinkedIn · TikTok · YouTube · Threads · WhatsApp · Pinterest · iPhone/iPad · Android

        Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.

        Cost considerationsBilling, usage limits and additional fees

        USD per-user monthly equivalents on annual billing: Standard $99, Professional $199, Advanced $399. Enterprise is quoted. Exact month-to-month offers were not established. The 14-day trial has posting limits and excludes bulk scheduling.

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        Sources & Verification

        Checked September 9, 2026 · 6 sources · View sources

        Provider facts and pricing are separate from our editorial assessments.