Hootsuite coordinates social publishing, customer conversations, monitoring, and reporting across connected accounts. Its plans add automation, approvals, and organization controls, with annual per-user pricing.
Hootsuite is most relevant when social work involves several channels and a repeatable team process.
Several social workflows together
Broad account coordination
Annual cost grows per user
Advanced features need higher plans
Best for:
Small teamsGrowing businesses
Best use case: Scheduling and coordinating content across multiple social channels for a team.
Most relevant to teams needing shared social publishing, approvals, and reporting.
Read the full assessment
Hootsuite is most relevant when social work involves several channels and a repeatable team process. The shared calendar and inbox can reduce coordination work, while higher plans add routing and approvals. A small team that only needs scheduled posts should compare simpler options against the full annual seat cost. Confirm account limits, required integrations, and any analytics add-ons before choosing a plan.
Strengths
Several social workflows together
Broad account coordination
Team controls on higher plans
Tradeoffs
Annual cost grows per user
Advanced features need higher plans
Trial limits differ from paid use
Who it suits
Marketing teams managing multiple social accounts
Agencies or in-house teams that need approval workflows
Organizations that care about reporting, benchmarking, and listening
Teams that want publishing, inbox, and analytics in one system
About Hootsuite
Hootsuite coordinates social publishing, customer conversations, monitoring, and reporting across connected accounts. Its plans add automation, approvals, and organization controls, with annual per-user pricing.
Pricing & Plans
Prices use the currency shown. Tax, usage limits and billing terms vary by provider.
Annual billing
Standard
$99/seat/mo
Monthly equivalent for an annual term
Showing the available annual option
Plan for publishing, engagement, analytics, listening, and team coordination with a cap on social accounts.
Scheduling
Shared inbox
AI content tools
Monitoring
Full plan details & limits
Plan for publishing, engagement, analytics, listening, and team coordination with a cap on social accounts.
$99/month per seat, billed annually
Ten social accounts
Professional
$199/seat/mo
Monthly equivalent for an annual term
Showing the available annual option
Plan with unlimited social accounts and additional automation and reporting features.
Unlimited social accounts
Inbox automation
Custom reports
Full plan details & limits
Plan with unlimited social accounts and additional automation and reporting features.
$199/month per seat, billed annually
Advanced
$399/seat/mo
Monthly equivalent for an annual term
Showing the available annual option
Plan that adds team review and approval, auto-routing, coordinated content/customer care, and team performance measurement.
Content approvals
Message routing
Team reporting
Full plan details & limits
Plan that adds team review and approval, auto-routing, coordinated content/customer care, and team performance measurement.
$399/month per seat, billed annually
More plans, volume options & API pricing (1)
Enterprise
Contact sales
Custom-priced plan with advanced analytics, advanced listening, SSO, and custom compliance solutions.
Organization controls
Advanced analytics
SSO
Full plan details & limits
Custom-priced plan with advanced analytics, advanced listening, SSO, and custom compliance solutions.
Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.
Integrations & connectionsHow Hootsuite fits into your workflow
Canva, Adobe Express, Google Drive, Slack, Salesforce, Asana, Wrike, HubSpot, Monday.com, Dropbox, Shopify, Google My Business, Reddit, Bitly, ReviewTrackers, Upfluence, Vidyard, OneClick.bio, Lumen5, API documentation, App directory, MCP documentation
Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.
Cost considerationsBilling, usage limits and additional fees
USD per-user monthly equivalents on annual billing: Standard $99, Professional $199, Advanced $399. Enterprise is quoted. Exact month-to-month offers were not established. The 14-day trial has posting limits and excludes bulk scheduling.