Metricool

Metricool combines social scheduling, analytics, inbox tools, and reporting for one or more brands. Paid tiers expand brand capacity, team permissions, and integrations, with some analytics and network features sold separately.

4.5/5(94)G2Free plan available

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Last checked: September 9, 2026

Metricool official product interface/demo

Our Take

Metricool is useful when a person or agency needs to organize several brands and report on their social activity.

Several brand capacities
Free entry tier

Some networks require add-ons
Advanced analytics can cost extra

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Unified social-media analytics and reporting across multiple accounts, with competitor tracking and campaign views.

Individual creators can schedule content; agencies and teams can manage multiple brands and reporting.

Read the full assessment

Metricool is useful when a person or agency needs to organize several brands and report on their social activity. Brand-based pricing can be easier to compare than buying a full enterprise social suite. Check the networks and reporting depth required, especially where access needs an add-on. The free tier can establish whether the planning workflow suits the team before moving to a larger brand allowance.

Strengths

Several brand capacities
Free entry tier
Reporting and planning together

Tradeoffs

Some networks require add-ons
Advanced analytics can cost extra
Fair-use conditions apply

Who it suits

Solo creators and small businesses needing basic scheduling plus analytics.
Marketing teams that care about reporting and competitor tracking.
Agencies or multi-brand operators that need roles, approvals, and shared access on paid tiers.
Users who mainly work in desktop/web rather than mobile.

About Metricool

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 24%

Free

$0/mo

Free plan with limited publishing and analytics.

1 brand
20 posts per month
5 competitor profiles
30 days of analytics

Full plan details & limits

Free plan with limited publishing and analytics.

$0/month

AI social media assistant
Metricool MCP
No LinkedIn connection
No X/Twitter connection

Starter (up to 5 brands)

$25/mo

Starter tier variant with up to 5 brands.

Unlimited content publishing subject to fair use
Up to 100 competitors
LinkedIn connection
PDF/PPT reports

Full plan details & limits

Starter tier variant with up to 5 brands.

$25/month

Unlimited analytics history
Flows
Google Drive integration
Canva integration
Access to X add-on
Access to Advanced Analytics add-on
Up to 5 brands

Starter (up to 10 brands)

$45/mo

Starter tier variant with up to 10 brands.

Unlimited content publishing subject to fair use
Up to 100 competitors
LinkedIn connection
PDF/PPT reports

Full plan details & limits

Starter tier variant with up to 10 brands.

$45/month

Unlimited analytics history
Flows
Google Drive integration
Canva integration
Access to X add-on
Access to Advanced Analytics add-on
Up to 10 brands

Advanced (up to 15 brands)

$67/mo

Advanced tier variant with up to 15 brands.

Team/client management
Roles
Post approval
Complete Twitter/X analytics

Full plan details & limits

Advanced tier variant with up to 15 brands.

$67/month

Customizable report templates
Looker Studio connector
Metricool API access via Zapier, Make, and MCP
Up to 15 brands

More plans, volume options & API pricing (3)

Advanced (up to 25 brands)

$107/mo

Advanced tier variant with up to 25 brands.

Team/client management
Roles
Post approval
Complete Twitter/X analytics

Full plan details & limits

Advanced tier variant with up to 25 brands.

$107/month

Customizable report templates
Looker Studio connector
Metricool API access via Zapier, Make, and MCP
Up to 25 brands

Advanced (up to 50 brands)

$210/mo

Advanced tier variant with up to 50 brands.

Team/client management
Roles
Post approval
Complete Twitter/X analytics

Full plan details & limits

Advanced tier variant with up to 50 brands.

$210/month

Customizable report templates
Looker Studio connector
Metricool API access via Zapier, Make, and MCP
Up to 50 brands

Custom

Contact sales

Contact-sales custom plan.

Custom brand count
Business integration
White label
Dedicated account manager

Full plan details & limits

Contact-sales custom plan.

Contact sales

Custom AI assistant credits
Contact sales

View full pricing details

Everything you need to know

Explore more details about Metricool.

FeaturesSocial planning, Publishing, Analytics + more.

Social planning
Publishing
Analytics
Reports
Team approvals

RatingsG2: 4.5/5

G2Metricool by Metricool4.5/5 · 94
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Metricool fits into your workflow

Google Drive, Canva, Looker Studio, Zapier, Make, MCP, API access, Power BI, n8n, Tableau, Chrome extension resources

Platforms & availabilityWeb app · iPhone/iPad app · Android app

Metricool Software SL

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

USD monthly and annual-equivalent prices are shown separately. Annual invoices were not displayed. X access and advanced analytics can add charges; unlimited publishing is subject to fair use. Free supports one brand and 20 posts monthly.