MailerLite

Build email campaigns, signup forms, and automated follow-ups.

Email & SMS Marketing

Public rating not verifiedFree: 250 subscribers and 2,500 emails/month.

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Last checked: September 15, 2026

Our Take

MailerLite is a practical starting point when you need email capture and straightforward follow-up in the same tool.

Email, forms, and landing pages work together
A free tier supports initial list testing

Paid prices increase as the subscriber list grows
Free sending and automation limits are restrictive

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Collect subscribers before a store launch.

Collect subscribers before a store launch. Send newsletters and welcome follow-ups for a small brand. Connect store events to segmented email campaigns.

Read the full assessment

MailerLite is a practical starting point when you need email capture and straightforward follow-up in the same tool. Choose a tier using your expected sends as well as list size: a weekly newsletter and a busy store automation program use the allowance differently. Comfort provides a manageable step up from Free; Power is more useful when automation volume, team access, or live support becomes the constraint.

Strengths

Email, forms, and landing pages work together
A free tier supports initial list testing
Clear subscriber tiers help with budgeting
Paid plans expand automation and support options

Tradeoffs

Paid prices increase as the subscriber list grows
Free sending and automation limits are restrictive
Advanced workflow capacity requires a higher tier

Who it suits

Collect subscribers before a store launch.
Send newsletters and welcome follow-ups for a small brand.
Connect store events to segmented email campaigns.

About MailerLite

MailerLite combines newsletters, signup forms, landing pages, and automated email journeys in one workspace. A small shop can build a subscriber list, send campaigns, and follow up after a signup without adding a separate landing-page tool. Ecommerce integrations can bring store activity into email workflows. The current Free, Comfort, and Power plans differ in subscriber capacity, sending allowance, automation limits, and support. Paid figures shown here use 500 subscribers; larger lists change the price. The free tier is suitable for a small test list, while ongoing campaigns need a plan sized to both contacts and email frequency.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 10% with annual billing

Free

$0/mo

For testing a small newsletter.

250 subscribers
2,500 emails per month
2 seats; 3 automations with up to 5 steps
1 website and 1 landing page

Full plan details & limits

For testing a small newsletter.

For testing a small newsletter. Monthly billing.

Comfort

$12/mo

For a growing list with regular campaigns.

500 subscribers at this price
5,000 emails per month
3 seats and up to 50 automations
10 websites or landing pages

Full plan details & limits

For a growing list with regular campaigns.

For a growing list with regular campaigns. Monthly billing.

Branding removal and email support

Power

$25/mo

For more demanding email operations.

500 subscribers at this price
Unlimited monthly email sending
Unlimited seats and automations
Multiple automation triggers

Full plan details & limits

For more demanding email operations.

For more demanding email operations. Monthly billing.

24/7 chat and email support

More plans, volume options & API pricing (1)

Enterprise

Contact sales

For lists above 200,000 subscribers.

Custom subscriber and sending capacity
Dedicated success support
Deliverability assistance

Full plan details & limits

For lists above 200,000 subscribers.

View full pricing details

Everything you need to know

Explore more details about MailerLite.

FeaturesDrag-and-drop newsletter creation · Signup forms and landing pages · Automated subscriber journeys

Drag-and-drop newsletter creation
Signup forms and landing pages
Automated subscriber journeys
Website and digital-product tools
Campaign reporting and audience segmentation
Shopify and WooCommerce connections

RatingsAn independent customer rating has not been verified for this listing.

We could not verify a public customer rating for this specific product.

Integrations & connectionsHow MailerLite fits into your workflow

Official integrations include Shopify, WooCommerce, and Stripe. APIs, webhooks, and supported automation connections can bring external signup and purchase activity into the email workflow.

Platforms & availabilityWeb App

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

USD paid examples are for 500 subscribers. Comfort is $12/month or $129.60/year; Power is $25/month or $270/year. Free includes 250 subscribers and 2,500 monthly emails. Higher subscriber tiers cost more; annual allowances do not mean unlimited sending.