Klaviyo

Build customer journeys from commerce and engagement data

Marketing Automation

4.6/5(1,345)G2Free plan available

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Last checked: September 9, 2026

Personalize marketing with real-time profiles for every customer

Our Take

Klaviyo makes sense for a store that wants marketing decisions to follow customer behavior and purchase history.

Customer profiles connect commerce and engagement activity
Segmentation and automated lifecycle flows

Cost rises with profiles and selected products
Reliable automation depends on accurate event data

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Building a welcome, abandoned-checkout and post-purchase sequence from connected store events.

Solo merchants can start with basic flows; larger programs benefit from dedicated lifecycle marketing time.

Read the full assessment

Klaviyo makes sense for a store that wants marketing decisions to follow customer behavior and purchase history. Its profile and flow model supports more targeted lifecycle work than sending the same campaign to an entire list. Start by connecting the store and validating a few important events before expanding automation. The free plan can establish the workflow; a paid configuration should be chosen from actual active profiles, message volume and the modules the team will use.

Strengths

Customer profiles connect commerce and engagement activity
Segmentation and automated lifecycle flows
Major store integrations and developer options
Marketing and related customer tools can work together

Tradeoffs

Cost rises with profiles and selected products
Reliable automation depends on accurate event data
Multiple channels need coordinated setup and review
Add-on pricing makes the headline email price incomplete

Who it suits

Ecommerce lifecycle marketers
Growing direct-to-consumer brands
Teams using purchase data for segmentation

About Klaviyo

Klaviyo brings customer activity and commerce data into profiles that marketers can use for segmentation, campaigns and automated flows. Email is the core channel, with mobile messaging and other products added as needed. Store connections let a team respond to events such as a purchase or abandoned checkout and examine campaign performance. The broader platform also includes customer-service, analytics and data products. These capabilities are configured separately, so having a Klaviyo account does not mean every module is included in the email subscription. Profile count, sending volume and selected add-ons determine the practical budget.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Free

$0/mo

A limited entry point for learning the marketing workflow.

Import or sync contacts and activity data
Drag-and-drop email/SMS editors
Automations
Segmentation

Full plan details & limits

A limited entry point for learning the marketing workflow.

$0/month

Reports
Built-in reporting/dashboards
Email campaign metrics
Basic segmentation
Contact/list growth tracking
Revenue attribution
Customer Hub basics
Helpdesk basics
250 active profiles
500 email sends/month
$5 of mobile messages/month
Email support for the first 60 days
Sending is restricted after limits are exceeded until the next cycle or an upgrade

Recommended

Email — 500 profiles

$20/mo

The verified entry paid email configuration.

Campaigns and automated flows
Customer segmentation and reporting
Connected commerce data
Up to 500 active profiles

Full plan details & limits

The verified entry paid email configuration.

$20/month for 500 active profiles

5,000 emails/month
Higher profile tiers and additional products cost extra

More plans, volume options & API pricing (1)

Configured platform

Variable cost

A tailored combination of email, messaging and additional products.

Profile-based email tiers
Optional mobile messaging
Optional service, data, analytics and AI products
Enter the total from the official calculator

Full plan details & limits

A tailored combination of email, messaging and additional products.

Configure your products and usage

Message destination, volume and carrier fees affect cost

View full pricing details

Everything you need to know

Explore more details about Klaviyo.

FeaturesUnified customer profile from behavioral, transactional, and engagement data, Campaigns and automated flows, Segmentation and audiences + more.

Unified customer profile from behavioral, transactional, and engagement data
Campaigns and automated flows
Segmentation and audiences
Reporting and dashboards
Drag-and-drop email/SMS editors
Customer service portals
Ticketing
Helpdesk-style support
AI tools and agents
Revenue attribution
Contact/list growth tracking

RatingsG2: 4.6/5, Capterra: 4.6/5, Shopify App Store: 4.7/5

G2Klaviyo4.6/5 · 1,345
Source Checked September 8, 2026
CapterraKlaviyo4.6/5 · 538
Source Checked September 8, 2026
Shopify App StoreKlaviyo: Email Marketing & SMS4.7/5 · 3,283
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Klaviyo fits into your workflow

350+ apps and integrations, Shopify, BigCommerce, WooCommerce, Salesforce, Square, Meta, TikTok, Adobe, Mindbody, APIs, Webhooks, Developer integrations

Platforms & availabilityWeb workspace

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

The U.S. calculator shows email at $20/month for 500 active profiles and 5,000 emails, or $45/month for 1,500 profiles and 15,000 emails. These are specific configurations, not flat prices for every list size. Messaging and optional modules add to the total; carrier and destination rules apply. Free access includes up to 250 active profiles, 500 emails/month and $5 of mobile messages. Temporary add-on promotions are not treated as permanent savings. Use a configured estimate for larger lists or multiple products.