Manychat

Turn social comments and DMs into automated conversations.

Marketing Automation

Manychat builds automated conversations for social DMs and comments. A creator or shop can respond to a keyword, deliver a useful link, capture a lead, and route a conversation to an inbox for a person to continue.

Public rating not verifiedFree: 25 active contacts per month.
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Last checked: September 15, 2026

Build connected messaging workflows in Manychat.

Our Take

Manychat makes sense when social comments and DMs already contain buying questions or requests for a resource.

Best for:
Solo usersSmall teams
Best use case: Send a product guide after someone comments with a keyword.

Send a product guide after someone comments with a keyword. Collect leads from an Instagram campaign. Route common questions to automation and complex questions to a person.

Read the full assessment

Manychat makes sense when social comments and DMs already contain buying questions or requests for a resource. Build one helpful flow first and make the route to a human obvious. Essential can handle a small social workflow; Pro is more relevant for AI replies and WhatsApp. Watch active-contact overages after a successful post, because a traffic spike can also increase the bill.

Strengths

  • Connects social engagement to a follow-up workflow
  • Automates repetitive replies without requiring code
  • Inbox handoff supports conversations needing a person
  • Paid tiers expand channel and team capacity

Tradeoffs

  • Platform messaging rules still apply
  • Active-contact overages can increase monthly costs
  • Channel availability varies by region and plan

Who it suits

  • Send a product guide after someone comments with a keyword.
  • Collect leads from an Instagram campaign.
  • Route common questions to automation and complex questions to a person.

About Manychat

Manychat builds automated conversations for social DMs and comments. A creator or shop can respond to a keyword, deliver a useful link, capture a lead, and route a conversation to an inbox for a person to continue. Tags and flows help keep follow-up relevant to the original interaction. The newer plans bill around active contacts rather than simply the entire stored audience. Channel access, automation limits, and inbox capacity vary by tier. WhatsApp, SMS, and email availability does not remove the separate messaging charges or channel rules that apply to those services.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 30% with annual billing

Free

$0/mo

For a small initial automation.

  • 25 active contacts per month
  • 4 live automations
  • 1 user and 1 inbox seat
  • 2 supported social channels
Full plan details & limits

For a small initial automation.

For a small initial automation. Monthly billing.

    Essential

    $17/mo

    For a small social messaging workflow.

    • 250 active contacts per month
    • Unlimited automations
    • 2 users and 1 inbox seat
    • 2 channels and lead-capture tools
    Full plan details & limits

    For a small social messaging workflow.

    For a small social messaging workflow. Monthly billing.

      Pro

      $39/mo

      For growing automated conversations.

      • 2,500 active contacts per month
      • AI-assisted automation
      • WhatsApp and expanded channel options
      • Custom labels and integration capabilities
      Full plan details & limits

      For growing automated conversations.

      For growing automated conversations. Monthly billing.

        Business

        $99/mo

        For teams handling higher message volume.

        • 7,500 active contacts per month
        • 5 users and 3 inbox seats
        • Unlimited channel connections
        • Lead routing and advanced inbox controls
        Full plan details & limits

        For teams handling higher message volume.

        For teams handling higher message volume. Monthly billing.

          More plans, volume options & API pricing (1)

          Advanced

          $199/mo

          For larger messaging operations.

          • 25,000 active contacts per month
          • 10 users and 5 inbox seats
          • API access
          • Higher-volume multichannel operations
          Full plan details & limits

          For larger messaging operations.

          For larger messaging operations. Monthly billing.

            View full pricing details

            Everything you need to know

            Explore more details about Manychat.

            FeaturesComment-to-DM and keyword-triggered replies · Visual automation flows · Contact tags and lead capture
            • Comment-to-DM and keyword-triggered replies
            • Visual automation flows
            • Contact tags and lead capture
            • Shared inbox and human handoff
            • AI-assisted conversations on eligible tiers
            • WhatsApp and other channel options by plan
            RatingsAn independent customer rating has not been verified for this listing.

            We could not verify a public customer rating for this specific product.

            Integrations & connectionsHow Manychat fits into your workflow

            Connect Instagram, TikTok, Facebook Messenger, and Telegram on supported tiers. Pro and higher add channels such as WhatsApp, SMS, and email; supported CRM, commerce, and automation connections vary by subscription.

            Platforms & availabilityWeb App

            Free plan: Available. Free trial: Not verified.

            Cost considerationsBilling, usage limits and additional fees

            New-plan USD pricing: Essential $17/month or $168/year; Pro $39/month or $348/year; Business $99/month or $828/year; Advanced $199/month or $1,668/year. Active-contact overages, extra inbox seats, and channel messaging can cost more. Legacy accounts and regions may have different availability.

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            Sources & Verification

            Checked September 15, 2026 · 7 sources · View sources

            Provider facts and pricing are separate from our editorial assessments.