ActiveCampaign connects contact records, email campaigns and automation rules in a marketing workspace. Teams segment audiences, build messages and trigger follow-ups from customer behavior.
ActiveCampaign makes sense when follow-up depends on customer behavior rather than a single newsletter schedule.
Behavior-based marketing automation
Email and contact segmentation together
Contact growth changes the subscription price
Starter limits automation depth
Best for:
Solo usersSmall teamsGrowing businesses
Best use case: Following up with different messages after a lead submits a form, visits a page or completes a purchase.
A solo marketer can run campaigns; larger programs need time for automation and segmentation.
Read the full assessment
ActiveCampaign makes sense when follow-up depends on customer behavior rather than a single newsletter schedule. Its automation builder and segmentation give a team room to connect campaigns, forms and customer events. Plus is a useful starting comparison when Starter’s five-action automation limit is too restrictive. Map one real customer journey before choosing a tier, then check contact growth, send limits and any sales or messaging add-ons against the full budget.
Strengths
Behavior-based marketing automation
Email and contact segmentation together
Broad integration ecosystem
Higher tiers add attribution and predictive features
Tradeoffs
Contact growth changes the subscription price
Starter limits automation depth
Advanced CRM and channels can cost extra
Complex journeys need ongoing maintenance
Who it suits
Teams running lifecycle email programs
Businesses coordinating behavioral follow-ups
Marketers connecting campaigns to customer data
About ActiveCampaign
ActiveCampaign connects contact records, email campaigns and automation rules in a marketing workspace. Teams segment audiences, build messages and trigger follow-ups from customer behavior. Higher tiers add more advanced segmentation, attribution, predictive content and organization controls. Optional sales and messaging products extend the workflow.
Email and WhatsApp have separate plan families, with prices that vary by contact count. A useful comparison starts with the audience size, monthly send volume and number of people managing campaigns. Advanced CRM capabilities and extra channels can add to the base subscription.
Pricing & Plans
Prices use the currency shown. Tax, usage limits and billing terms vary by provider.
Annual billing
Starter
$15/mo
Monthly equivalent for an annual term
Showing the available annual option
Email marketing and marketing automation essentials plan.
Email marketing automation
Third-party integrations
Basic ecommerce integrations
Email designer/forms
Full plan details & limits
Email marketing and marketing automation essentials plan.
From $15/month billed annually at 1,000 email contacts
Website tracking
Campaign reporting
A/B tests
Transactional Email add-on eligibility
1 user seat
Maximum 25,000 contacts
5 actions per automation
Shown configuration: 1,000 email contacts
Monthly email sends: 10 times contact limit
Recommended
Plus
$49/mo
Monthly equivalent for an annual term
Showing the available annual option
Plan including Starter features plus expanded automation and marketing capabilities.
Everything in Starter
Basic suite of automation triggers/actions
Multichannel marketing automation
Landing pages
Full plan details & limits
Plan including Starter features plus expanded automation and marketing capabilities.
From $49/month billed annually at 1,000 email contacts
Native ad platforms
Web push notifications
AI content generation
Custom user permissions
Basic segmentation/reporting
Add-on eligibility
Shown configuration: 1,000 email contacts
Monthly email sends: 10 times contact limit
1 user
Pro
$79/mo
Monthly equivalent for an annual term
Showing the available annual option
Plan including Plus features plus advanced automation, reporting, and attribution capabilities.
Everything in Plus
3 user seats
Advanced automation
Advanced segmentation/reporting
Full plan details & limits
Plan including Plus features plus advanced automation, reporting, and attribution capabilities.
From $79/month billed annually at 1,000 email contacts
Connected automations
Campaign automation
Conditional content
Predictive sending
Revenue/conversion attribution
Custom event tracking
Priority support
Advanced onboarding
Shown configuration: 1,000 email contacts
Monthly email sends: 12 times contact limit
WhatsApp Core
Variable cost
WhatsApp plan core tier with shared inbox and broadcast/flow functionality.
Shared inbox
Broadcast messaging
Flows
Pre-paid monthly recurring credits
Full plan details & limits
WhatsApp plan core tier with shared inbox and broadcast/flow functionality.
From $99/month billed annually at 5,000 WhatsApp contacts; message credits may add cost
3 users
Up to 2 WhatsApp lines
25x contact limit
Shown configuration: 5,000 WhatsApp contacts
More plans, volume options & API pricing (3)
Enterprise
$145/mo
Monthly equivalent for an annual term
Showing the available annual option
Plan including Professional features plus enterprise controls and premium support options.
Everything in Professional
5 user seats
Custom reporting
Unlimited inbox preview/testing
Full plan details & limits
Plan including Professional features plus enterprise controls and premium support options.
From $145/month billed annually at 1,000 email contacts
SSO
HIPAA support
Premium automation/segmentation/reporting
Premium CRM integrations
Dedicated team
Shown configuration: 1,000 email contacts
Monthly email sends: 15 times contact limit
WhatsApp Advanced
Variable cost
WhatsApp plan advanced tier with expanded flow and team functionality.
Everything in Core
Connected flows
Advanced flow steps
Team assignments
Full plan details & limits
WhatsApp plan advanced tier with expanded flow and team functionality.
From $99/month billed annually at 5,000 WhatsApp contacts; message credits may add cost
Meta conversions
Contact scoring
5 users
5 lines
Shown configuration: 5,000 WhatsApp contacts
WhatsApp Premium
Variable cost
WhatsApp plan premium tier with the highest stated user and line limits.
Everything in Advanced
SSO
8 users
Up to 5 lines
Full plan details & limits
WhatsApp plan premium tier with the highest stated user and line limits.
From $218/month billed annually at 5,000 WhatsApp contacts; message credits may add cost
Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.
Integrations & connectionsHow ActiveCampaign fits into your workflow
Platforms & availabilityWeb app · iOS mobile app · Android mobile app · iPad forms app · Chrome extension for Gmail
ActiveCampaign
Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.
Cost considerationsBilling, usage limits and additional fees
The current USD selector shows annual-billing monthly equivalents at 1,000 email contacts: Starter $15, Plus $49, Pro $79 and Enterprise $145. At 5,000 WhatsApp contacts, Core and Advanced each show $99 and Premium $218. These are configured starting rates; larger contact bands and optional products change the cost. WhatsApp messaging credits require a full usage estimate. Monthly-billing prices and full annual invoices were not verified. A 14-day trial is available without a credit card. Enhanced CRM, SMS and transactional email can be separate add-ons.
