Triple Whale

Connect ecommerce measurement with AI-assisted analysis and actions

4/5(92)Shopify App StoreFree plan available

Last checked: September 9, 2026

Our Take

Triple Whale is useful when a commerce team wants measurement and operational reporting close to the tools where it acts.

Commerce-focused data and attribution
Custom reporting and SQL options

Paid plans commit for 12 months
Price scales with revenue

Best for:

Small teamsGrowing businesses

Best use case: Reviewing cross-channel performance and turning a recurring business question into a scheduled report.

Fits commerce growth teams maintaining a repeatable advertising and performance-analysis workflow.

Read the full assessment

Triple Whale is useful when a commerce team wants measurement and operational reporting close to the tools where it acts. Begin with a few important decisions: channel budget, retention opportunity and product profitability. Foundation is the place to evaluate whether the data and attribution are useful; Automate needs a real recurring-work case. Keep human review around actions that change campaigns, and compare the full annual commitment at the business’s current revenue band.

Strengths

Commerce-focused data and attribution
Custom reporting and SQL options
Moby analysis in the team workflow
Recurring automation on higher packages

Tradeoffs

Paid plans commit for 12 months
Price scales with revenue
AI actions need clear operating controls
Some enterprise feature availability needs confirmation

Who it suits

Ecommerce growth teams
Brands combining store and channel reporting
Teams with repeatable analysis and campaign workflows

About Triple Whale

Triple Whale combines ecommerce and marketing data with attribution, dashboards and AI-assisted analysis. Triple Pixel and post-purchase surveys provide measurement inputs, while reporting connects channel performance with store outcomes. Its Moby assistant can investigate data and help teams turn findings into reports and actions. The current packages are Free, Foundation, Automate and Enterprise. Foundation adds fuller attribution and business intelligence; Automate adds scheduled or triggered workflows and specialist AI capabilities. Enterprise expands measurement and implementation support. Pricing depends on annual revenue, and paid packages carry a 12-month commitment even when billed monthly.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 17%

Free

$0/mo

Basic cross-channel performance and first/last-click attribution.

Channel performance
Triple Pixel
Post-purchase survey
ChatGPT visibility

Full plan details & limits

Basic cross-channel performance and first/last-click attribution.

Free

12-month lookback
Confirm current user allowance

Recommended

Foundation — under $250K GMV

$219/mo

Entry revenue band for attribution, reporting and Moby.

Multi-touch attribution
Dashboards and SQL editor
Customer segments
Moby in Triple Whale and Slack

Full plan details & limits

Entry revenue band for attribution, reporting and Moby.

USD 219/month

Sonar Send and Optimize
Under $250,000 annual GMV
12-month commitment
Unlimited users and connected stores

Automate — under $250K GMV

$749/mo

Entry revenue band with recurring workflows and specialist agents.

Foundation features
Scheduled and triggered automations
Moby Specialists
Retention and Conversion modules

Full plan details & limits

Entry revenue band with recurring workflows and specialist agents.

USD 749/month

Expanded Moby capacity
Under $250,000 annual GMV
12-month commitment

Higher revenue configuration

Variable cost

Foundation or Automate configured for the business’s revenue band.

Selected package capabilities
Revenue-based pricing
Enter the full configured subscription
12-month commitment

Full plan details & limits

Foundation or Automate configured for the business’s revenue band.

Enter your complete quote

More plans, volume options & API pricing (1)

Enterprise

Contact sales

Tailored measurement, AI and implementation package.

Automate features
Compass measurement
Marketing mix modeling and incrementality
Custom integrations and onboarding

Full plan details & limits

Tailored measurement, AI and implementation package.

Enter your complete quote

Quote required
Confirm availability of SSO and audit controls

View full pricing details

Everything you need to know

Explore more details about Triple Whale.

FeaturesAttribution and measurement, Reporting and dashboards, Segmentation builder + more.

Attribution and measurement
Reporting and dashboards
Segmentation builder
SQL editor
Moby Chat
Moby Specialists
Automations
Report automation
Creative generation
Landing pages
Action workflows
AI visibility
Multi-store reporting
Cohort analysis
Inventory and profitability analysis

RatingsShopify App Store: 4/5, Apple App Store: 2.6/5

Shopify App StoreTriple Whale4/5 · 92
Source Checked September 8, 2026
Apple App Store (US)TripleWhale2.6/5 · 32
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Triple Whale fits into your workflow

Ecommerce platforms, Advertising networks, Email and SMS, Reviews, Shipping and fulfillment, Amazon, Subscriptions, Data warehouses, Data-In API, Data-Out API, Slack, External AI tools via MCP

Platforms & availabilityWeb application · Slack integration · MCP access for compatible AI tools

Triple Whale

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

Live current packages replace hidden legacy Starter/Advanced/Professional pricing. Under $250K annual GMV: Foundation $219 USD/month or $2,190/year; Automate $749 or $7,490/year. At $1M–$2.5M, the selector shows $549/$5,490 and $1,349/$13,490. Use Higher revenue configuration for the actual band. All paid packages have a 12-month term; annual prepayment gives two months free and locks the revenue band for that year. Paid plans include unlimited users/stores. Retention and Conversion are optional on Foundation and included above it. Free user counts conflict in older content. Enterprise SSO/audit availability should be confirmed because current sections disagree.