Northbeam

Measure cross-channel advertising with first-party attribution

Attribution

4.5/5(16)G2

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Last checked: September 9, 2026

Northbeam attribution and ad performance visualization

Our Take

Northbeam is most relevant when paid media decisions are large enough to justify a dedicated measurement process.

Cross-channel first-party measurement
Attribution and advertising feedback workflows

Pricing requires traffic-based scoping
Higher packages have annual terms

Best for:

Growing businessesEnterprise

Best use case: Comparing campaign performance across channels before making a material budget allocation.

Fits brands with substantial advertising activity and people responsible for interpreting attribution.

Read the full assessment

Northbeam is most relevant when paid media decisions are large enough to justify a dedicated measurement process. Evaluate its attribution on a known campaign and compare how different windows change the result. The platform is more useful when the team can connect insights to budget decisions and experiments. Confirm pageview pricing, platform support and the contract term, and scope incrementality or MMM separately instead of assuming every measurement capability is included.

Strengths

Cross-channel first-party measurement
Attribution and advertising feedback workflows
Exports and MCP on higher packages
Optional incrementality and mix modeling

Tradeoffs

Pricing requires traffic-based scoping
Higher packages have annual terms
Optional measurement adds complexity and cost
Results depend on model assumptions and data quality

Who it suits

Ecommerce paid-growth teams
Brands managing substantial cross-channel spend
Teams pairing attribution with experiments

About Northbeam

Northbeam brings first-party site data, advertising spend and commerce records into marketing measurement dashboards. Teams can compare channels and customer journeys using multi-touch attribution, including click and supported view-through data. Apex feeds attribution signals back into advertising workflows. Packages differ in platform support, exports, refresh options and strategic assistance. Incrementality and marketing mix modeling are optional capabilities on eligible higher packages. Northbeam’s reporting uses its own attribution models, so results should be interpreted alongside the assumptions and windows behind them rather than expected to match each ad platform.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Growth

Contact sales

Custom-priced plan targeted at seven-figure brands spending under $200K/month on ads.

Full access to Northbeam multi-touch attribution and dashboards
Agency support
Up to $50,000 in ad credits from ad platform partners
Targeted at seven-figure brands spending under $200K/month on ads

Full plan details & limits

Custom-priced plan targeted at seven-figure brands spending under $200K/month on ads.

Enter your complete quote

Starter

Contact sales

Plan for brands spending less than $1.5M/year on ads; the report says the page shows $1,500 / for maximum value and also says Contact us for a quote.

Independent first-party MTA across ad channels
Customizable omnichannel dashboards
Northbeam Apex custom attribution
View-through conversion attribution via C+DV

Full plan details & limits

Plan for brands spending less than $1.5M/year on ads; the report says the page shows $1,500 / for maximum value and also says Contact us for a quote.

Enter your complete quote

Month-to-month usage-based pricing for Shopify brands
Shopify-focused month-to-month usage pricing
Quote depends on pageview volume

Recommended

Professional

Contact sales

Monthly plan that includes everything in Starter plus higher-tier operational features.

Unlimited users
Data exports
Integrations
MCP access

Full plan details & limits

Monthly plan that includes everything in Starter plus higher-tier operational features.

Enter your complete quote

Integration with any ecommerce platform, not just Shopify
Dedicated Media Strategist
More data refresh frequency options
Optional incrementality
Annual term with annual or semi-annual billing
Starting reference: $3,500 per month; quote required

More plans, volume options & API pricing (1)

Enterprise

Contact sales

Custom-priced plan that includes everything in Professional plus advanced support and enterprise capabilities.

Expert media buying guidance
Dedicated Customer Success Manager
Slack channel support
Optional hourly conversion data

Full plan details & limits

Custom-priced plan that includes everything in Professional plus advanced support and enterprise capabilities.

Enter your complete quote

Granular touchpoint exports
Global/international/geo-specific dashboards
Direct integration with any ecommerce platform including custom builds
Optional MMM Plus
Optional incrementality
Annual term
MMM Plus and incrementality are optional

View full pricing details

Everything you need to know

Explore more details about Northbeam.

FeaturesMulti-touch attribution dashboards, Click attribution, Deterministic view-through attribution + more.

Multi-touch attribution dashboards
Click attribution
Deterministic view-through attribution
Media mix modeling (MMM Plus)
Incrementality
Exports
MCP access layer for connected AI tools
Northbeam Pixel
Spend API
Google Sheet-based spend sheet
First-party cookies
Subdomain-based tracking on the merchant's domain
Northbeam Apex

RatingsG2: 4.5/5, Capterra: 3.5/5, Apple App Store: 5/5

G2Northbeam4.5/5 · 16
Source Checked September 8, 2026
CapterraNorthbeam3.5/5 · 2
Source Checked September 8, 2026
Apple App Store (US)Northbeam5/5 · 4
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Northbeam fits into your workflow

Northbeam Pixel, Ad-platform account connections, Spend API, Google Sheet-based spend uploads, Facebook Ads, Google Ads, Amazon Ads, Amazon Seller, Microsoft Ads, Snapchat Ads, Pinterest Ads, TikTok Ads, Attentive, MNTN, Tatari, Rakuten, Bliss Point Media, Shopify, Any ecommerce platform, Custom-built ecommerce platforms

Platforms & availabilityWeb analytics dashboard · Merchant-site tracking · MCP access on eligible packages

North Beam, Inc.

Free plan: Not listed for this product. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

All packages require a quote informed by pageview volume. Growth combines attribution with an agency engagement. Starter displays $1,500 without a clear billing label and is described as month-to-month usage pricing for Shopify brands. Professional displays a $3,500 monthly starting reference, but Professional and Enterprise use annual terms with annual or semi-annual payments. Currency and final scope must be confirmed. Optional measurement products and multi-store requirements can change the total. Partner ad credits are conditional offers, not cash discounts from the software bill.