Plus
$30/mo
Consumer app subscription tier.
- Luma and third-party image/video models
- Guest-collaborator edit access
- Commercial use
- 10,000 credits per month
Full plan details & limits
Consumer app subscription tier.
$30/month
Luma AI
Luma AI is a creative workspace for generating and editing images, video, and audio. It brings several models into a shared workflow, with credit-based individual subscriptions and separately priced business and API access.
Last checked: September 9, 2026
Our Take
Luma is useful for exploring visual directions and iterating on short video concepts.
- Several media models in one workspace
- Image and video iteration
- Credits depend on generation settings
- API billing is separate
Best for:
Solo usersSmall teams
Best use case: Rapid image-to-video and prompt-to-video concepting for short cinematic shots, where motion quality and speed of iteration matter more than final-production reliability.Fits individual creators and small production teams iterating on short visual concepts.
Read the full assessment
Luma is useful for exploring visual directions and iterating on short video concepts. Its breadth of models can reduce switching between applications, but output consistency still needs to be checked against the brief. Resolution, model choice, and repeated attempts change how quickly credits are consumed. Start by estimating a realistic production workload; a higher allowance is valuable only when it produces enough usable material.
Strengths
- Several media models in one workspace
- Image and video iteration
- Collaboration options
Tradeoffs
- Credits depend on generation settings
- API billing is separate
- No current free subscription confirmed
Who it suits
- Prosumer creators making short-form social content, storyboards, mood pieces, or concept clips.
- Marketers or agencies that need fast visual iteration and shareable previews.
- Developers or product teams that want a separate API surface for generation workflows.
About Luma AI
Luma AI is a creative workspace for generating and editing images, video, and audio. It brings several models into a shared workflow, with credit-based individual subscriptions and separately priced business and API access.
Pricing & Plans
Prices use the currency shown. Tax, usage limits and billing terms vary by provider.
Save up to 17%
Pro
$90/mo
Consumer app subscription tier.
- Everything in Plus
- 4x usage with the Luma Agents
- 40,000 credits per month
Full plan details & limits
Consumer app subscription tier.
$90/month
Ultra
$300/mo
Consumer app subscription tier.
- Everything in Pro
- 15x usage with the Luma Agents
- 150,000 credits per month
Full plan details & limits
Consumer app subscription tier.
$300/month
Team
Contact sales
Business subscription tier.
- Team members
- Projects/team organization
- Team-wide sharing
- Usage analytics
Full plan details & limits
Business subscription tier.
Contact sales
- Shared team credits
- SSO
More plans, volume options & API pricing (2)
Enterprise
Contact sales
Business subscription tier.
- Team features
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
Full plan details & limits
Business subscription tier.
Contact sales
Luma Agents API pay-as-you-go
Variable cost
Separate API billing model for generation usage.
- Separate metered API
Full plan details & limits
Separate API billing model for generation usage.
Billed per generation
Everything you need to know
Explore more details about Luma AI.
FeaturesImage generation and editing, Video generation and modification, Audio generation + more.
RatingsApple App Store: 4.5/5
Integrations & connectionsHow Luma AI fits into your workflow
Platforms & availabilityWeb · iOS Dream Machine
Cost considerationsBilling, usage limits and additional fees
Not sure Luma AI is right for you?
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Sources & Verification
Checked September 9, 2026 · 10 sources · View sources
Sources & Verification
Checked September 9, 2026 · 10 sources · View sources
LLM infoWeb quick startiOS quick startWelcomeAPI documentationPayments and subscriptionsAgents pricingDream Machine FAQLuma AI official product and pricing reviewLuma Dream Machine for iOS customer rating
Provider facts and pricing are separate from our editorial assessments.