HubSpot

Connect marketing, sales and service around one CRM

CRM & Sales

4.5/5(4,484)CapterraFree plan available

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Last checked: September 9, 2026

A contact record card in HubSpot showing contact information, and various actions that can be taken, like calling, emailing, note-taking, viewing property history, and summarizing with AI. Also shows that HubSpot CRM is a G2 award winner as a grid leader for small business in summer 2026.

Our Take

HubSpot is a useful choice when marketing, sales and service need a shared view of customers.

Shared records across customer-facing teams
Free tools for an initial workflow

Seats and contacts both affect cost
Advanced bundles involve larger commitments

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Connecting lead capture, sales follow-up and support history to the same customer record.

Solo operators can start with CRM; teams can expand into coordinated sales and marketing workflows.

Read the full assessment

HubSpot is a useful choice when marketing, sales and service need a shared view of customers. Its bundle reduces the number of separate systems to connect, provided the included Hubs match real workflows. Begin with a small set of lifecycle stages and clean records before adding automation. For paid deployments, model seat types, marketing-contact growth and AI consumption together; the entry price alone does not describe a larger team’s budget.

Strengths

Shared records across customer-facing teams
Free tools for an initial workflow
Bundled and individual product options
Marketplace and API integration paths

Tradeoffs

Seats and contacts both affect cost
Advanced bundles involve larger commitments
Credit-based AI adds variable usage
Implementation needs clear data ownership

Who it suits

Growing teams coordinating customer workflows
Marketing-led businesses
Organizations consolidating CRM tools

About HubSpot

HubSpot combines customer records with marketing, sales, service, content, data and revenue tools. Teams can follow a contact from an initial form submission through a deal and later support interactions. Shared records, reporting and automation help coordinate work across those stages. The Customer Platform bundles multiple HubSpot products, while individual Hubs can also be purchased separately. Free and Starter support simpler workflows; Professional and Enterprise add broader automation and management capabilities. Seats, marketing contacts, onboarding and consumption-based AI credits can all influence the final package.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 10%

Free

$0/mo

Free tools / free plan.

Contact and deal records
Basic marketing and sales tools
Basic service, content, data and revenue tools
Up to 2 users.

Full plan details & limits

Free tools / free plan.

$0/mo

Up to 1,000 contacts.
Up to 1 million records across other standard object types.

Recommended

Customer Platform Starter

$20/seat/mo

Starter editions of the platform products.

Higher Free-tool limits
Remove branding from email, scheduling and live chat
Page editor
Deal pipelines and ticketing

Full plan details & limits

Starter editions of the platform products.

USD 20/month per seat

500 HubSpot Credits included
Per-seat pricing; promotional eligibility varies

Customer Platform Professional

$1,450/mo

Professional editions of the bundled Hubs.

Marketing, Sales and Service Hub Professional
Content, Data and Revenue Hub Professional
Advanced automation and reporting
Six seats included; confirm seat-type breakdown

Full plan details & limits

Professional editions of the bundled Hubs.

USD 1450/month

2,000 marketing contacts included
5,000 HubSpot Credits
Annual commitment even when paid monthly

More plans, volume options & API pricing (1)

Customer Platform Enterprise

Contact sales

Enterprise platform package with higher controls and allowances.

Enterprise editions of the bundled Hubs
Advanced governance and customization
Higher reporting and workflow allowances
Eight seats included; confirm seat-type breakdown

Full plan details & limits

Enterprise platform package with higher controls and allowances.

Enter your complete quote

10,000 marketing contacts included
10,000 HubSpot Credits

View full pricing details

Everything you need to know

Explore more details about HubSpot.

FeaturesBuilt on Smart CRM., Combines marketing, sales, customer service, website/content management, and data management., Supports open APIs. + more.

Built on Smart CRM.
Combines marketing, sales, customer service, website/content management, and data management.
Supports open APIs.
Supports single sign-on.
Includes certified integrations.
Uses shared CRM data and automation to coordinate campaigns, sales activity, support handling, and content publishing.
Uses HubSpot Credits for some AI features and agents.

RatingsCapterra: 4.5/5, Apple App Store: 4.7/5, Google Play: 4.5/5

CapterraHubSpot CRM4.5/5 · 4,484
Source Checked September 8, 2026
Apple App Store (US)HubSpot4.7/5 · 15,531
Source Checked September 8, 2026
Google PlayHubSpot4.5/5 · 13K
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow HubSpot fits into your workflow

Gmail and Google Workspace, Microsoft Outlook, Salesforce, Marketplace integrations, Public APIs

Platforms & availabilityWeb app in supported desktop browsers · iOS and Android apps

HubSpot, Inc.

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

USD Customer Platform pricing: Starter displays a $20/seat/month reference rate, with eligible new-customer promotions of $10 monthly or $7/month paid annually. The stack uses the reference rate, not temporary offers. Professional is $1,450/month with an annual commitment or $1,300/month equivalent paid annually; six seats are included. Enterprise starts at $4,700/month with eight seats and requires a configured quote. Additional Core Seats start at $50 Professional and $75 Enterprise. Marketing contacts, seat types, onboarding and add-ons affect the bill. Extra AI credits are $10/1,000 paid monthly or $9/1,000 paid annually; actions consume different amounts. Individual Hubs have separate pricing.