HeyGen

Create avatar-led videos and localized versions

4.7/5(319)CapterraFree plan available

Last checked: September 9, 2026

Our Take

HeyGen fits repeatable presenter-led videos, internal explanations and localization workflows where a script is the main starting point.

Script, avatar and scene tools in one workspace
Translation and lip-sync workflows

Generation and revision consume credits
Lip-sync and translation need review

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Creating a scripted product explanation and reviewing localized versions for different audiences.

Individual creators can make presenter videos; teams can coordinate training and localization work.

Read the full assessment

HeyGen fits repeatable presenter-led videos, internal explanations and localization workflows where a script is the main starting point. Creator offers a manageable way to test the production process; Pro adds 4K output and translation proofreading for more demanding work. Review the generated presentation and translated script before distribution. Teams should calculate the base subscription, additional seats and expected credit use together, since the seat add-on alone is not a complete subscription.

Strengths

Script, avatar and scene tools in one workspace
Translation and lip-sync workflows
Document imports and reusable creative assets
Team collaboration and training-system exports

Tradeoffs

Generation and revision consume credits
Lip-sync and translation need review
Capacity and additional seats complicate the total
API and streaming purchases are separate

Who it suits

Training and enablement teams
Marketers making presenter-led content
Teams localizing existing videos

About HeyGen

HeyGen is a video-creation workspace built around scripts, avatars and scene-based editing. Users combine an avatar or visual with text, images and audio, then generate a video and refine its presentation. Translation and lip-sync tools support adapting existing video to other languages, while document imports offer another starting point. Creator and Pro target individual production; Business adds shared assets, collaboration and training-oriented exports. Generations consume credits according to the feature used. Developer API purchases and LiveAvatar streaming have separate terms from the main creative subscription.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 17%

Free

$0/mo

Free plan for basic video creation.

Up to 3 videos per month
Videos up to 1 minute
Standard processing
Access to Avatar IV

Full plan details & limits

Free plan for basic video creation.

$0/month

Limited trial access to premium features such as Avatar IV, Video Agent, and lip-sync translation
500+ stock video avatars
1 custom video avatar
30+ languages
3 videos per month
1 minute per video

Recommended

Creator

$29/mo

Entry paid subscription with monthly credits and annual billing option.

600 credits per month
Videos up to 30 minutes
1080p export
Extended Avatar IV generation

Full plan details & limits

Entry paid subscription with monthly credits and annual billing option.

$29/month

Fast processing
Unlimited photo avatars
Watermark removal
Voice cloning
175+ languages and dialects
Credit rollovers
No one-time credit purchases
Monthly credits depend on billing cycle

Business

Variable cost

Team-oriented subscription with collaboration, seats, and enterprise-adjacent controls.

1,500 credits per month
Videos up to 60 minutes
4K export
Faster processing

Full plan details & limits

Team-oriented subscription with collaboration, seats, and enterprise-adjacent controls.

Base $149/month, plus $20 per additional seat/month and extra credits

2x more concurrency than Pro
5 custom video avatars
SAML/SSO
Centralized billing
Top-up or auto-reload credits
Workspace collaboration
Draft commenting/editing
Invites and team management
Interactive video features
SCORM export
LMS integrations
Integrations with n8n, Make, HubSpot, and Zapier
Additional seats are billed separately
Additional Business credits sold in 100-credit blocks
Enter the full configured monthly cost, including additional seats and credits

More plans, volume options & API pricing (4)

Pro (1,000 credits/month)

$49/mo

Paid subscription tier with the lowest listed Pro credit allocation.

1,000 credits per month
Videos up to 30 minutes
4K export
Extended Avatar IV generation

Full plan details & limits

Paid subscription tier with the lowest listed Pro credit allocation.

$49/month

Faster processing
Unlimited photo avatars
Watermark removal
Customizable monthly usage
Edit/proofread translation script
Access to all Advanced AI models
Pro tiers vary by monthly credit allocation

Pro (100,000 credits/month)

$4,300/mo

Highest listed Pro credit allocation described in the report.

100,000 credits/month
Videos up to 30 minutes
4K export
Extended Avatar IV generation

Full plan details & limits

Highest listed Pro credit allocation described in the report.

$4,300/month

Faster processing
Unlimited photo avatars
Watermark removal
Customizable monthly usage
Edit/proofread translation script
Access to all Advanced AI models
Highest listed Pro tier in the report

Enterprise

Contact sales

Contact-sales enterprise subscription with custom controls and support.

Flexible video generation
No video-duration maximum
4K export
Fastest processing

Full plan details & limits

Contact-sales enterprise subscription with custom controls and support.

Contact sales

Highest concurrency
Multi-workspace control
Proofreader seats for translation
Centrally managed roles/access
Enterprise security/privacy
SCIM provisioning
Team-member MFA
Commercial terms
Priority support
Dedicated CSM
Tailored onboarding
Enterprise community access
Invoice billing
Custom pricing
Sales contact required

API pay as you go

Variable cost

A separate developer purchase for generated videos and translations.

Avatar IV Photo: $3/minute at 720p/1080p or $4/minute at 4K
Avatar IV Digital Twin/Studio: $4/minute or $5/minute at 4K
Avatar III: $1/minute or $1.20/minute at 4K
Video Agent: $2/minute

Full plan details & limits

A separate developer purchase for generated videos and translations.

Enter a monthly estimate from expected generation and translation usage

Translation: $1–$4/minute by mode
Charged by actual generated duration
Credits expire after 12 months
No free API credits; LiveAvatar pricing is separate

View full pricing details

Everything you need to know

Explore more details about HeyGen.

FeaturesScript-focused studio editor, Text-to-video, Image-to-video + more.

Script-focused studio editor
Text-to-video
Image-to-video
Audio-to-video
PPT/PDF-to-video
AI avatars
Translation/dubbing workflows
Scene-based arrangement with text, images, transitions, pauses, and uploaded or recorded audio
Video generation using avatars, voices, and languages

RatingsCapterra: 4.7/5, Apple App Store: 4.8/5, Google Play: 4.7/5

CapterraHeyGen4.7/5 · 319
Source Checked September 8, 2026
Apple App Store (US)AI Avatar Generator - HeyGen4.8/5 · 23,223
Source Checked September 8, 2026
Google PlayHeyGen: AI Video Generator4.7/5 · 45.1K
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow HeyGen fits into your workflow

HubSpot, Make, n8n, Zapier, Salesforce, Slack, Google Drive, Notion, GitHub, Figma, Intercom, Zoom, Vimeo, SCORM export, LMS integrations, MCP-based agent workflows, API-based connections

Platforms & availabilityWeb · Mobile app

HeyGen Inc.

Free plan: Available. Free trial: Not verified.

Cost considerationsBilling, usage limits and additional fees

Creator is $29/month or $288/year. Pro starts at 1,000 credits for $49/month or $488/year; selectable capacities extend to 100,000 credits at $4,300/month or $43,030/year. Intermediate capacities have their own prices. Business starts at $149/month or $1,428/year, plus $20 per additional seat/month and extra credits; enter the full configured cost. Annual totals take precedence over rounded monthly headlines. Free website access lists three one-minute videos/month; mobile allowances may differ. API and LiveAvatar purchases are separate.