Unbounce

AI-powered landing page creation and optimization platform for marketers and agencies

Unbounce builds hosted landing pages for campaigns, with forms, conversion reporting, and testing on eligible plans. Subscriptions vary by traffic, users, domains, and optimization features.

4.3/5(386)G2

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Last checked: September 9, 2026

Our Take

Unbounce fits a marketing team that repeatedly launches and measures campaign pages.

Campaign-focused page workflow
Testing on higher plans

Traffic limits affect plan choice
Testing needs sufficient traffic

Best for:

Solo usersSmall teamsGrowing businesses

Best use case: Launching and iterating paid-campaign landing pages quickly, then testing variants and routing traffic toward the best-performing page.

Fits independent performance marketers and teams running campaigns with enough traffic to evaluate results.

Read the full assessment

Unbounce fits a marketing team that repeatedly launches and measures campaign pages. Its higher plans become relevant when the team can run meaningful experiments and act on results. A small campaign should start with the visitor and domain limits rather than the headline promise of unlimited conversions. It complements the main website or store, so include both subscriptions in the budget.

Strengths

Campaign-focused page workflow
Testing on higher plans
Hosted delivery

Tradeoffs

Traffic limits affect plan choice
Testing needs sufficient traffic
Main website may remain a separate cost

Who it suits

Performance marketers running paid campaigns
Agencies managing multiple campaign landing pages
Small or midsize teams without much developer support
Teams that want landing pages plus popups/sticky bars in one product

About Unbounce

Unbounce builds hosted landing pages for campaigns, with forms, conversion reporting, and testing on eligible plans. Subscriptions vary by traffic, users, domains, and optimization features.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Save up to 25%

Starter

$29/mo

Entry plan for landing page building and publishing.

Drag-and-drop builder
Lead gen forms
Free hosting
Phone/email/live chat support

Full plan details & limits

Entry plan for landing page building and publishing.

$29/month

Unlimited conversions
Unlimited subdomains
100+ templates
MCP server
5 pages
Up to 500 monthly unique visitors / traffic volume
1 user
1 root domain

Build

$99/mo

Plan for building landing pages with added scripting and popup tools.

Starter features
Custom scripts and pixels
Popups and sticky bars
Multi-step forms

Full plan details & limits

Plan for building landing pages with added scripting and popup tools.

$99/month

Unlimited pages
Up to 20k traffic
1 user
1 root domain

Experiment

$149/mo

Plan for A/B testing and conversion experimentation.

Build features
Unlimited A/B testing
Unlimited variants
Manual traffic allocation

Full plan details & limits

Plan for A/B testing and conversion experimentation.

$149/month

Confidence intervals
Dynamic text replacement
Conversion insights and reporting
Unlimited pages
Up to 30k traffic
3 users
2 root domains

Optimize

$249/mo

Plan for AI traffic optimization and advanced scheduling/triggers.

Experiment features
AI traffic optimization
Page/popup/sticky bar scheduling
Advanced triggers

Full plan details & limits

Plan for AI traffic optimization and advanced scheduling/triggers.

$249/month

Unlimited pages
Up to 50k traffic
5 users
3 root domains

More plans, volume options & API pricing (2)

Concierge

Contact sales

Custom-priced plan with implementation services and dedicated support.

Implementation services
Dedicated customer success manager
Starting at 100,000 traffic
15 users

Full plan details & limits

Custom-priced plan with implementation services and dedicated support.

Custom pricing

5 root domains

Agency

Contact sales

Current tier listed on the pricing page, but the captured text did not fully expose inclusions.

Full plan details & limits

Current tier listed on the pricing page, but the captured text did not fully expose inclusions.

Custom pricing

View full pricing details

Everything you need to know

Explore more details about Unbounce.

FeaturesLanding page builder, Lead forms, Campaign hosting + more.

Landing page builder
Lead forms
Campaign hosting
A/B testing on eligible plans
Traffic optimization on eligible plans

RatingsG2: 4.3/5

G2Unbounce Landing Pages4.3/5 · 386
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Unbounce fits into your workflow

Native integrations, Webhooks, POST form data to a URL, Google Tag Manager, Google Analytics, Google Ads, Zapier-powered integrations, Custom scripts and embedding

Platforms & availabilityBrowser-based SaaS · Unbounce-hosted pages · Custom domain publishing · WordPress website publishing

Unbounce

Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.

Cost considerationsBilling, usage limits and additional fees

USD monthly / annual monthly equivalents: Starter $29/$22, Build $99/$74, Experiment $149/$112, Optimize $249/$187. Starter permits five pages and 500 monthly visitors. Other plans have traffic, user and domain limits. Concierge and Agency require quotes; the trial is not an ongoing free plan.