Shippo provides a web app for importing orders, comparing carrier rates, buying labels and tracking shipments. Merchants can generate return labels, send shipping notifications and use automation rules to organize routine work.
4.2/5(77)G2Free software tier available; postage and optional services are separate.
Shippo is a practical shipping layer for a merchant that needs rate comparison, labels and tracking without a full warehouse system.
Free small-volume app tier
Carrier comparison and label workflow
Postage is separate from software
Label volume changes paid app pricing
Best for:
Solo usersSmall teamsGrowing businesses
Best use case: Comparing carrier services and producing labels for orders from connected stores.
Fits independent merchants and shipping teams managing parcels across carriers.
Read the full assessment
Shippo is a practical shipping layer for a merchant that needs rate comparison, labels and tracking without a full warehouse system. The free app can cover a very small shipping volume; Pro adds branding and several user logins. Choose the correct label band before budgeting, and compare own-carrier fees with the paid subscription. Developers should assess the API separately because service usage and label allowances are billed differently from the app.
Strengths
Free small-volume app tier
Carrier comparison and label workflow
Branded customer updates on Pro
Separate API for custom shipping products
Tradeoffs
Postage is separate from software
Label volume changes paid app pricing
Some API services have separate fees
Advanced warehouse execution is outside the core focus
Who it suits
Small ecommerce shipping teams
Merchants needing branded tracking
Platforms embedding multi-carrier shipping
About Shippo
Shippo provides a web app for importing orders, comparing carrier rates, buying labels and tracking shipments. Merchants can generate return labels, send shipping notifications and use automation rules to organize routine work. Paid app plans add more branding, support and account access.
A separate API product exposes shipping functions for platforms and custom applications. App subscriptions and API service charges have different pricing structures, and a free software allowance does not include postage. Choose the app for an operator workflow or the API when shipping needs to be embedded in another product.
Pricing & Plans
Prices use the currency shown. Tax, usage limits and billing terms vary by provider.
Save up to 10%
Starter Free
$0/mo
App subscription starter tier with a free entry plan.
Rate comparison and labels
Order imports and automations
Tracking and returns
Unlimited store connections
Full plan details & limits
App subscription starter tier with a free entry plan.
Free
30 labels/month
One user
Own-carrier labels cost $0.05 each
Recommended
Pro
$19/mo
App subscription pro tier with branded tracking/notifications/packing slips and estimated delivery dates powered by AI.
Branded tracking
Notifications
Packing slips
Estimated delivery dates powered by AI
Full plan details & limits
App subscription pro tier with branded tracking/notifications/packing slips and estimated delivery dates powered by AI.
USD 19/month
Free own-carrier labels
Shown configuration: 1–200 labels/month
Up to five user logins
Higher label-volume tiers cost more
Premier
Contact sales
App subscription premier tier with contact-sales pricing.
Unlimited shipments
15+ users
Full plan details & limits
App subscription premier tier with contact-sales pricing.
Enter your complete quote
More plans, volume options & API pricing (2)
API Starter
Variable cost
API entry tier with free monthly labels and usage-based overage, plus separate API service pricing.
30 labels/month free
Unlimited API shipments
Rates
Labels
Full plan details & limits
API entry tier with free monthly labels and usage-based overage, plus separate API service pricing.
30 labels free, then usage fees; enter API total
Tracking
Returns
Address validation
API Premier
Contact sales
Custom/volume-discounted API tier with support and optional monitoring add-on.
Shippo Intelligence
Dedicated account manager
Solutions engineering
Priority email support
Full plan details & limits
Custom/volume-discounted API tier with support and optional monitoring add-on.
Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.
Integrations & connectionsHow Shippo fits into your workflow
Platforms & availabilityWeb app · API · Hosted MCP server
Shippo
Free plan: Available. Free trial: Available; check eligibility with the provider.
Cost considerationsBilling, usage limits and additional fees
The Pro app’s 1–200-label tier is $19 USD/month or $205/year; the annual page rounds its equivalent to $17/month. This resolves the apparent $17/$19 conflict. App Starter is free for 30 labels and one user, with $0.05 per own-carrier label; Pro waives that label fee. Premier is quoted. API Starter includes 30 labels then $0.07 per additional label, with separate service charges for rating, tracking or address validation not associated with Shippo labels. Postage and optional insurance are always additional. A 30-day Pro app trial is documented. The native live-rates checkout integration is scoped to Wix; other implementations may need the API.
Build an ecommerce tool shortlist around your customer journey: storefront, images, email, reviews, shipping, and support. Avoid duplicate subscriptions.
Sources & Verification
Checked September 9, 2026 · 10 sources · View sources