Free account
$0/mo
Limited access for initial research.
- Selected free research tools
- Reduced access and tool-specific daily limits
Full plan details & limits
Limited access for initial research.
Semrush is a search and marketing research workspace for examining keywords, competitors, backlinks and website health. Teams can create monitored projects, audit technical issues, track search positions and use reports to prioritize work.
Last checked: September 9, 2026
Our Take
Semrush is useful when a team regularly turns search research into a work plan: competitor gaps, technical fixes, content priorities and ongoing monitoring.
- Research, auditing and monitoring in one workspace
- Competitor and keyword workflows
- Several limits must be matched to the workload
- Additional users and reports cost extra
Best for:
Solo usersSmall teamsGrowing businesses
Best use case: Researching competitor gaps, prioritizing a site audit and tracking the resulting search work.Fits independent SEO specialists and agencies or in-house teams doing regular search research.
Read the full assessment
Semrush is useful when a team regularly turns search research into a work plan: competitor gaps, technical fixes, content priorities and ongoing monitoring. The SEO plan covers a narrower starting point, while Starter adds AI-search visibility to the same core workflow. Pro+ is worth comparing when historical data and multiple markets matter. Choose limits from the websites and keywords you will maintain, and budget reporting and additional users separately.
Strengths
- Research, auditing and monitoring in one workspace
- Competitor and keyword workflows
- Combined search and AI-visibility options
- Reports and integration paths for teams
Tradeoffs
- Several limits must be matched to the workload
- Additional users and reports cost extra
- Research estimates need context from first-party analytics
- Broad functionality requires time to learn
Who it suits
- SEO specialists
- Agencies managing multiple sites
- Marketing teams monitoring search visibility
About Semrush
Semrush is a search and marketing research workspace for examining keywords, competitors, backlinks and website health. Teams can create monitored projects, audit technical issues, track search positions and use reports to prioritize work. Combined SEO and AI Search plans add brand visibility and prompt tracking across supported AI search surfaces. Plans differ in monitored websites, tracked keywords, historical data and AI capacity. Reports, extra users and other marketing products can add to the subscription. The data supports research and monitoring; it should be interpreted alongside the site’s own analytics and business results.
Pricing & Plans
Prices use the currency shown. Tax, usage limits and billing terms vary by provider.
Save up to 17%
SEO
$139/mo
Core SEO research and monitoring.
- Keyword and competitor research
- Position Tracking
- Site Audit
- 5 monitored websites
Full plan details & limits
Core SEO research and monitoring.
- 500 tracked keywords
Starter
$199/mo
Combined search and AI visibility for a small set of websites.
- 5 websites to monitor
- 500 keywords to track daily
- keyword research and optimization tools
- competitor insights tools
Full plan details & limits
Combined search and AI visibility for a small set of websites.
$199/month
- MCP access
- 1 AI brand-performance domain
- 50 prompts tracked daily
- 300 AI visibility reports per day
- AI-ready Site Audit
- 5 websites
- 500 keywords per day
- 50 prompts per day
Pro+
$299/mo
More websites, historical data and content tools.
- 15 websites to monitor
- 1,500 keywords to track daily
- historical SEO data
- content optimization
Full plan details & limits
More websites, historical data and content tools.
$299/month
- keyword cannibalization analysis
- multi-location/device tracking
- 100 daily prompts
- 15 websites
- 1,500 keywords per day
- 100 prompts per day
More plans, volume options & API pricing (2)
Advanced
$549/mo
Higher monitoring limits and API-oriented workflows.
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
Full plan details & limits
Higher monitoring limits and API-oriented workflows.
$549/month
- 200 daily prompts
- 40 websites
- 5,000 keywords per day
- 200 prompts per day
Enterprise
Contact sales
A custom organization agreement.
- Multi-brand and multi-region workflows
- Custom limits and integrations
- Organization controls and support
- Terms and capacity are negotiated
Full plan details & limits
A custom organization agreement.
Contact sales
Everything you need to know
Explore more details about Semrush.
FeaturesMonitor websites and keywords, Keyword research and optimization tools, Competitor analysis and competitor insights + more.
RatingsG2: 4.5/5, Capterra: 4.6/5, Apple App Store: 2/5
Integrations & connectionsHow Semrush fits into your workflow
Platforms & availabilityWeb workspace
Cost considerationsBilling, usage limits and additional fees
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Sources & Verification
Checked September 9, 2026 · 7 sources · View sources
Sources & Verification
Checked September 9, 2026 · 7 sources · View sources
SEO + AI Search pricingSEO Toolkit pricing and plansApp requirements miscellaneousSubscriptionsSemrush customer ratings on G2Semrush customer ratings on CapterraSemrush App customer ratings on Apple App Store (US)
Provider facts and pricing are separate from our editorial assessments.