PreProduct helps Shopify brands run pre-orders alongside products they already have in stock. Merchants choose whether to charge upfront, collect a deposit or charge later, while keeping the native Shopify checkout.
PreProduct is worth considering when pre-orders need to fit an established Shopify store and its fulfilment process.
Flexible charging for different launch and restock timelines
Native checkout and fulfilment holds support existing store processes
Starter and Scale can incur revenue-based fees
Simpler tools may suit small campaigns, bundles and crowdfunding-style launches better
Best for:Best use case: Running pre-orders alongside in-stock sales without releasing unready items to fulfilment.
Read the full assessment
PreProduct is worth considering when pre-orders need to fit an established Shopify store and its fulfilment process. The useful distinction is control over what happens after purchase: charging, customer updates and warehouse handling. Its fit is narrower for a first small campaign, and the Starter revenue fee means free installation should not be mistaken for free usage. This assessment is based on the founder's answers and provider documentation, without hands-on testing.
Strengths
Flexible charging for different launch and restock timelines
Native checkout and fulfilment holds support existing store processes
Customer communication can match the brand
Tradeoffs
Starter and Scale can incur revenue-based fees
Simpler tools may suit small campaigns, bundles and crowdfunding-style launches better
Warehouse and ERP behaviour still needs an end-to-end test
Who it suits
New collections and seasonal launches
Keeping a sold-out product available to order before restock
Hobby or collectables catalogues with ongoing pre-orders
About PreProduct
PreProduct helps Shopify brands run pre-orders alongside products they already have in stock. Merchants choose whether to charge upfront, collect a deposit or charge later, while keeping the native Shopify checkout. Pre-order lines can be held from fulfilment until they are ready, with order information that helps warehouse and operations teams handle them correctly.
The app is built around established stores running launches, seasonal collections, restocks or ongoing pre-orders. Oli, its co-founder, says hobby and collectables stores can also be a good fit. He suggests simpler tools for businesses doing less than around $1,000 a month in pre-orders, launching the business itself, selling bundles or looking for a crowdfunding-style progress bar. This is a provider-documentation and founder-interview assessment, not a hands-on test.
Pricing & Plans
Prices use the currency shown. Tax, usage limits and billing terms vary by provider.
Starter
Variable cost
5% of paid pre-order revenue; no fixed monthly subscription fee.
Upfront, deferred or deposit charging
Storefront and email customisation
Customer portals
Unlimited pre-order listings
Full plan details & limits
5% of paid pre-order revenue; no fixed monthly subscription fee. Free to install does not mean fee-free pre-orders.
No fixed subscription fee; 5% of paid pre-order revenue. Enter the expected fee as a monthly estimate in My Stack.
Limited support
Scale
Variable cost
Plus $59.99 monthly base fee
$59.99 per month, plus 0.5% on monthly paid pre-order revenue above $5,000.
Starter functionality
Automatic listing management
API access and Shopify Flow actions
Klaviyo events
Full plan details & limits
$59.99 per month, plus 0.5% on monthly paid pre-order revenue above $5,000. A seven-day trial is listed.
$59.99 per month, plus 0.5% of monthly paid pre-order revenue above $5,000. Enter the variable fee separately from the base amount in My Stack.
Priority support
Scale Plus
$259.99/mo
$259.99 per month with no PreProduct revenue commission.
All PreProduct features
No PreProduct revenue commission
Additional Shopify Flow triggers
Developer support
Full plan details & limits
$259.99 per month with no PreProduct revenue commission. Shopify Plus is recommended; a seven-day trial is listed.
$259.99 per month with no PreProduct revenue commission. Billed every 30 days in USD.
Customer ratings from the linked platforms, separate from our recommendations. Company profiles can cover several products and customer-service experiences. Small review samples may not be representative. Scores and counts can change; each platform uses its own review process.
Integrations & connectionsHow PreProduct fits into your workflow
Shopify checkout and Shopify Flow, with connections listed for Klaviyo, Gorgias and Loop Returns. Check plan availability and test your warehouse or ERP order flow before launching.
Platforms & availabilityShopify · Shopify Plus
PreProduct was founded in London in 2020 by Oli and Eliza. This listing covers its Shopify app.
Free plan: Not listed for this product. Free trial: Available; check eligibility with the provider.
Cost considerationsBilling, usage limits and additional fees
Starter has no fixed subscription charge but takes 5% of paid pre-order revenue. Scale costs $59.99 per month, with 0.5% charged on monthly paid pre-order revenue above $5,000. Scale Plus is $259.99 per month without PreProduct revenue commission. Shopify lists USD billing every 30 days and seven-day trials for Scale and Scale Plus. Shopify and other services have their own costs. No annual rate is listed in the sources reviewed.