Nosto

Personalize product discovery and storefront experiences

Last checked: September 9, 2026

Our Take

Nosto is worth evaluating when a merchandising team wants to coordinate search, recommendations and personalized content across a meaningful catalog.

Related discovery and personalization modules
Commerce platform integrations

Pricing requires a tailored quote
Data and storefront setup take coordination

Best for:

Growing businessesEnterprise

Best use case: Coordinating category ordering and product recommendations around customer interests.

Fits retailers with broad catalogs and ongoing merchandising or personalization programs.

Read the full assessment

Nosto is worth evaluating when a merchandising team wants to coordinate search, recommendations and personalized content across a meaningful catalog. The modular approach lets the first project focus on one customer problem, such as weak product discovery. Define the placements, data feeds and measurement plan before expanding the package. Value depends on the team’s ability to maintain relevant rules and evaluate results, alongside the quoted software cost.

Strengths

Related discovery and personalization modules
Commerce platform integrations
Audience and merchandising controls
Flexible scope for larger implementations

Tradeoffs

Pricing requires a tailored quote
Data and storefront setup take coordination
Support and infrastructure vary by agreement
No standard self-service trial

Who it suits

Retail merchandising teams
Brands with broad product catalogs
Commerce teams planning personalization programs

About Nosto

Nosto is a modular commerce-experience platform for online retailers. Product modules cover search, category merchandising, recommendations and bundles, while content modules support targeted content, pop-ups and shoppable user-generated content. Audience and analytics tools provide context for deciding what to show. Merchants choose the modules and service level needed for their store. The implementation connects product data, visitor activity and storefront placements, then requires ongoing merchandising decisions. Pricing follows the selected package and business volume rather than a universal per-seat subscription.

Pricing & Plans

Prices use the currency shown. Tax, usage limits and billing terms vary by provider.

Annual billing

Modular pricing

Contact sales

Pricing is modular and based on a base platform fee plus a fee tied to store volume, modules selected, and support/scalability level.

Selected product and content modules
Experience.AI capabilities
Help Center and Huginn access
Support and scalability options by agreement

Full plan details & limits

Pricing is modular and based on a base platform fee plus a fee tied to store volume, modules selected, and support/scalability level. The report states there are no rigid tiers and no one-size-fits-all plans.

Contact sales for modular pricing based on platform fee, store volume, modules, and support/scalability level.

Package depends on GMV, traffic, modules and service level

View full pricing details

Everything you need to know

Explore more details about Nosto.

FeaturesPersonalized product search, Category merchandising, Product recommendations + more.

Personalized product search
Category merchandising
Product recommendations
Dynamic bundles
Post-purchase offers
Content personalization
Behavior-triggered pop-ups
Shoppable user-generated content
Audience analysis
A/B testing and optimization

RatingsG2: 4.6/5, Shopify App Store: 4.7/5, Capterra: 4/5

G2Nosto4.6/5 · 235
Source Checked September 8, 2026
Shopify App StoreNosto | AI Search & Discovery4.7/5 · 61
Source Checked September 8, 2026
CapterraNosto4/5 · 4
Source Checked September 8, 2026

Customer ratings from the linked platforms, separate from our recommendations. Scores and counts can change; each platform uses its own review process.

Integrations & connectionsHow Nosto fits into your workflow

Checkout, Shopify Flow, Attentive, Klaviyo, LoyaltyLion, Tapcart, Yotpo, Google Analytics, TikTok, Instagram, Facebook

Platforms & availabilityShopify Plus · Shopify · Salesforce Commerce Cloud · Shopware · Adobe Commerce · BigCommerce

Nosto

Free plan: Not listed for this product. Free trial: Not available.

Cost considerationsBilling, usage limits and additional fees

Nosto quotes a base platform fee plus a fixed fee calculated from store volume, including GMV and traffic. Modules and support or scalability requirements affect the package. No public fixed dollar table was verified. A free-to-install Shopify app does not make the underlying platform free. Nosto offers a structured proof of concept for qualified merchants instead of a standard self-service trial; scope and cost require agreement. Enterprise infrastructure and SLAs are package-specific.