10 questions with Omar Abdalla, founder of Fluid CRM
Getting a meeting is only part of the work. Someone still needs to record the conversation, decide what happens next and follow up while the opportunity is fresh.
Omar Abdalla saw that gap while running his outbound agency Fenixtal. He built Fluid for small B2B teams that need more structure than a spreadsheet but want to keep their daily sales work simple. In this Stacked with Founders conversation, he explains why shortcuts, reminders and a morning digest matter to that goal.
The answers below are Omar’s written responses, with paragraph breaks added for readability. Product views and experiences are his account. The final answer describes his plans at the time of this interview, rather than a promise of features already available.
What is Fluid, and who did you build it for?
Fluid is a CRM for small B2B sales teams of one to ten people who have outgrown messy spreadsheets to track their sales, but don't want an expensive and clunky CRM with too many features they don't need.
What first made you want to build it?
I had my B2B outbound agency Fenixtal, where I booked meetings for my clients with cold email. At best I managed eight clients at the same time and I had to send the emails for them and manage the follow-ups, so I needed to minimize my clicks and make everything fast.
That's why Fluid has keyboard shortcuts and very good customizability, so you can hide the fields you don't need and there are no extra features in your way. I also saw my clients managing the leads and meetings I got them in messy setups, which made them drop the ball and lose deals.
What felt missing from the CRMs already available?
They were okay, not the best but okay, but I despised logging into them. I needed too many clicks to finish a task and they didn't look good either. It never felt like they were built by somebody who understands sales and small businesses.
Where did the idea for the morning digest come from?
It came from seeing my clients not handle their follow-ups properly after I had booked them the meeting. You need to be active with follow-ups and they either forgot or didn't have a good system for it. So a digest that comes every morning with the deals you need to handle today, in a CRM that is fast and isn't in your way, is the way.
Is there a feature or use case you wish more people knew about?
The MCP, which lets you connect Fluid to your favorite AI tools such as Claude or ChatGPT so you can see and edit your data straight from there. And the keyboard shortcuts, which let you create and edit deals, open websites and social media profiles and log notes and activities with just a few keystrokes, which is extremely fast.
Who gets the most value from Fluid, and who might be better served by another tool?
The most value goes to a founder of a small B2B team who handles the sales themselves, or a small B2B team working together, with little time in the day and who sell by conversation. If you want multi-channel outreach, drip campaigns or in-depth reporting, Fluid is not the tool for you and other tools are better.
What has surprised you most while building it?
Customer feedback has surprised me the most, especially the amount of people who actually care and give in-depth feedback to improve the product.
Has feedback from users changed how you think about the product?
Yes, definitely. There are many features I simply couldn't have thought of myself, and a lot of the small things that make Fluid better have come from customers, which is why we have a very active and long roadmap.
What advice would you give someone who struggles to keep up with contacts and follow-ups?
First of all you need one place to log your contacts. Then always when you get a positive response or an opportunity, log it immediately and set a reminder immediately, that way you'll never forget it. I would start small and build up from there.
I wouldn't invest in a massive CRM with all the bells and whistles, because those are for advanced people and you won't use them if you aren't handling the basics correctly. You need a calm and fast tool that isn't in your way and that you actually enjoy logging into.
What are you working on next?
Workspaces are the next thing I'm adding to Fluid. Other than that I'm going heavy on marketing and gathering customer feedback, so I get more insight into what customers actually want.
My take
What stands out to me is Omar’s advice to record an opportunity and set its next reminder immediately. That is a useful habit whether you use Fluid or another CRM. Fluid’s focus sounds most relevant to a founder or small team whose problem is keeping sales conversations moving. His limits are useful too. If you need outreach campaigns or detailed reporting, include those requirements before choosing your stack.
